Content intelligence
Content intelligence is a marketing strategy that uses artificial intelligence systems and softwares to process content data into reliable insights about the effectiveness of a business’ content marketing.
Working principles of CI softwares
The AI works within a certain framework to edit a behavioural analysis of customers and clients. It should be capable to process a big amount of data in order to give the marketer an idea about trends and the way clients react to the business’ content.[1]
The use of content intelligence is therefor connected to the science of big data and artificial intelligence, although it is neither of the two things[2]. A semantic engine is also essential for a good content intelligence software, since it automatically classifies contents according to the tags that the platform assigns.[3]
This is possible by implementing a proper AI into systems such CRM to manage a company’s database, or DAM (Digital Asset Management).[4]
Content intelligence is often viewed as a form of high quality content creation for targeted audiences, opposed to high volume publishing and low cost assets which are usually made to appeal a broader audience.[5]
References
- ^ "What Is Content Intelligence?". www.ama.org.
- ^ "Content Intelligence Explained in Five Minutes [Infographic]". 28 August 2017.
- ^ "THRON - CONTENT INTELLIGENCE: BIG DATA ACCORDING TO THRON". www.thron.com.
- ^ Agostini, Dario De. "Dove si posiziona la Content Intelligence in azienda". www.contentintelligence.net.
- ^ "Content Intelligence: The New Frontier of Content Marketing Technology". 4 May 2017.