Dairy Farmers of Canada
|Legal status||non profit|
|Purpose||dairy farming advocacy|
The group represents dairy farmers living on over 12,000 farms across Canada. The organization is headquartered in Ottawa, with marketing activities being led from a satellite Montreal office. DFC's goal is to create favourable operating conditions for the Canadian dairy industry. It works to influence public policies that will maintain the viability of Canadian dairy producers and promotes the health benefits of dairy products.
The organization is run for producers, by producers. Dairy producers fund its operation, including promotional activities.
The group has been the voice of Canadian dairy farmers since 1934. Originally called the Canadian Federation of Milk Producers, it was part of the National Dairy Council (an organization representing dairy processors). The organization was renamed "Dairy Farmers of Canada" in 1942.
On February 1, 1994, Dairy Farmers of Canada merged with the Dairy Bureau of Canada, the national organization responsible for the overall promotion of Canadian dairy products. All policy, marketing, nutrition and market research activities were regrouped under the newly formed organization, which retained the name "Dairy Farmers of Canada". Shortly after the merger, the organization launched the "100% Canadian Milk" campaign, which still exists today and adopted the current alternative cow logo.
Certification of Origin Logo
The Dairy Farmers of Canada "Quality Milk" logo is used to help consumers identify products that contain 100% Canadian milk and Canadian dairy products. Introduced November 1, 2016, the new logo will gradually replace the previous origin logo which was commonly known as the "Little Blue Cow".