From Wikipedia, the free encyclopedia
Jump to: navigation, search is a New York-based non-profit organization that is dedicated to creating socially responsible data collection protocols for the Internet.[1] The non-profit has a board of directors that consists of representatives from operators of websites and mobile apps, consumer advocates, and data collectors.[2]

DataNeutrality works in concert with another New York-based organization, the for-profit start-up Mezzobit, to set data rules, perform compliance for Mezzobit, and send report cards to Mezzobit customers.[3] A primary focus of the organizations is to govern the operation of third-party data collection tags, also called web beacons, and website visitor tracking. The intention is to create a self-regulatory framework for Internet data to augment industry standard and regulatory efforts.[4][5][6]

The pairing of these two organizations is an example of the Regulation 2.0 paradigm that encourages corporate transparency and accountability to promote sustainable and positive societal outcomes.[7]


  1. ^ Lai Stirland, Sarah. "Internet Privacy: Are Lawmakers Thinking About It All Wrong?". TechPresident. Retrieved 4 September 2013. 
  2. ^ "Privacy Non-Profit Announces Inaugural Board and Partnership With Big Data Start-Up to Bring Transparency to Internet Data Industry". Digital Journal. Retrieved March 2014.  Check date values in: |access-date= (help)
  3. ^ Roberts, Jeff John. "Acxiom's data disclosure: transparent .. or just tricky?". GigaOm. Retrieved 9 September 2013. 
  4. ^ Sherry, Saul. "Data Distrust Forces Drastic Decisions". Big Data Republic. Retrieved 9 October 2013. 
  5. ^ Mickey, Bill. "Attempting to Solve the Duality of Data Collection and Privacy". Audience Development. Retrieved 23 October 2013. [permanent dead link]
  6. ^ Pfeifle, Sam. "Attacking Data Leakage: A start-up, and attendant nonprofit, focus on privacy in the publishing industry". International Association of Privacy Professionals. Retrieved March 2014.  Check date values in: |access-date= (help)
  7. ^ Wilson, Fred. "Peer Progress and Regulation 2.0". AVC. Retrieved 10 February 2013.