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Type of business Private
Type of site
Social networking, Internet forum, Community site
Founded 2001
Headquarters Coventry, United Kingdom
Key people David Holyoak
Arjun Panesar
Charlotte Summers
Barry Summers
Website Diabetes.co.uk
Launched April 1, 2002
Current status Active

Diabetes.co.uk is a British-based brand and digital communication channel with over 650,000 members, providing digital therapeutics, news and information on diabetes, evidence-based education programmes, newsletters, cookbooks and a patient network that improves the health of people with diabetes, the Diabetes Forum.[1]

The Diabetes Forum connects people who have diabetes who share their own experiences in relation to diabetes and its associated complications. Through this, users generate data about the real-world nature of diabetes that helps other people with diabetes, researchers, pharmaceutical companies and non-profit organisations develop more effective products, services and care.


Diabetes.co.uk was founded in 2002.

In March 2014, Diabetes.co.uk launched the hashtag #BloodSugarSelfie to raise awareness for diabetes through people posting selfies with their blood glucose reading. Promoted through social media, the campaign raised money for JDRF UK and was reported to have saved a life.[2] In October 2015, the #BloodSugarSelfie campaign was recognised for Best use of social media to deliver a health campaign.[3]

Diabetes.co.uk runs Diabetes Awareness Month in the month of November and has done so for the past 3 years in the UK.[4]


The Diabetes.co.uk Forum is Europe's largest diabetes forum.[5] Diabetes.co.uk's Facebook page has been recognised as a "perfect example of a successful social media".[6]

Diabetes.co.uk's Low Carb Program was recognised by the National Business Awards in 2016, winning the Positive Social Impact Award for "saving NHS budgets and saving lives".[7]

Diabetes.co.uk were recognised as 'game-changing disruptors' in the 2017 Maserati 100.[8][9]

Products and services[edit]


Diabetes.co.uk publishes news, videos and information on diabetes and related industries daily.


Reverse Your Diabetes: The Step-by-Step Plan to Take Control of Type 2 Diabetes is written by Dr David Cavan, ex-Director of Policy and Programmes at the IDF and published by Random House.[10] A second book, Reverse Your Diabetes Diet: The new eating plan to take control of type 2 diabetes, with 60 quick-and-easy recipes was published in March 2016.

Diabetes Forum[edit]

The Diabetes Forum was recognised in 2013 by the Quality in Care (QiC) Programmes for improving self-management and diabetes care through social interaction.[11]

The Diabetes Forum was cited as being popular in highlighting the adoption of a low carbohydrate diet as a way of achieving weight loss and improving HbA1c in patients with Type 2 Diabetes, despite the approach being 'generally frowned upon in the UK'.[12]

Hypo Program[edit]

The Hypo Program is a free education program for people with insulin dependent diabetes, aimed at improving blood glucose awareness. The program is supported by the InDependent Diabetes Trust.[13]

Low Carb Program[edit]

The Low Carb Program is an education program for people with Type 2 Diabetes, aimed at improving blood glucose control. The program was developed with the feedback of 20,000 people with diabetes.[14]


External links[edit]