DigitalRev TV

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DigitalRev TV
Origin Hong Kong / United Kingdom
Website tv.digitalrev.com
YouTube information
Channel DigitalRevCom
Years active 2007-2017
Genre Photography
Subscribers 1,758,450 subs
Total views 354.17 million
Network none
Associated acts
Subscriber and view counts updated as of March 11, 2017 05.52 GMT.

DigitalRev TV is the YouTube channel of DigitalRev Media, a Hong Kong-based photography retailer, social media platform and content producer. The channel was created by DigitalRev CEO and producer Richard Yu and was co-produced and presented by Kai Man Wong. DigitalRev TV routinely publishes new product reviews, parodies, challenges and how-to guides.[1] The channel hit 1 million subscribers on 29 April 2015, and is the most subscribed to photography channel on YouTube.[2]

Background[edit]

Known for its funny and irreverent style in the vein of Top Gear[3] the channel's original videos were surprisingly spartan. The channel began in 2007 with a format that usually involved a fixed-camera view of a lone reviewer's hands showing off the details of a particular photography product available at its store. In each video, there was an un-boxing of a product and run down of some of its features.

The format changed when Kai Man Wong became the lead presenter. He brought with him a new personal style of presentation with location shooting and diversified the channel's output away from displaying to actively testing products, making group comparisons, and looking at wider aspects of photography such as techniques, construction projects and camera culture. Richard Yu became the unseen 'bloody producer' who sets impossible challenges. In 2015 when Wong moved to the UK, the channel's content was produced by a team in Hong Kong and by Wong in the UK. DRTV worked with Bellamy Hunt (Japan Camera Hunter) on some of their videos (usually featuring camera shops of Japan, and 35mm film cameras), and occasionally The Mijonju Show was referenced.

Presenters[edit]

Kai Man Wong was the main presenter of DigitalRev from December 2009 and was joined by camera man and editor Lok Cheung in 2010 (with whom he had previously worked on another company).[4] In 2011 Alamby Leung, the channel's then project coordinator, began to make appearances in the show resulting in the channel's classic line-up.[5][6] The presentation team has undergone some changes since the departure of Leung in 2013, and the introduction of DigitalRev's Bokeh blog and Bokeh Youtube channel in 2014.[7] Since 2015 Kai has presented videos from East Anglia in the UK, often with British fashion photographer Paul John Bayfield,[8] while Lok fronted Hong Kong-based episodes with Ian Wong and Warren Ng until his departure in December 2016. Other former contributors have included Garcia, Barry, Asuka, Rita Law and Hannah Scott.

Kai and Lok left DigitalRev in November and December 2016 respectively. Both made an announcement on their personal YouTube channels.[9][10]

References[edit]

External links[edit]