DigitalRev TV
| DigitalRev TV | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Origin | Hong Kong / United Kingdom | |||||||||
| YouTube information | ||||||||||
| Channel | ||||||||||
| Years active | 2007–present | |||||||||
| Genre | Photography | |||||||||
| Subscribers | 1.65 million[1] | |||||||||
| Total views | 331.9 million[1] | |||||||||
| Network | none | |||||||||
| Associated acts | ||||||||||
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Last updated: October 24, 2016 | ||||||||||
DigitalRev TV is the YouTube channel of DigitalRev Media, a Hong Kong-based photography retailer, social media platform and content producer. The channel was created by DigitalRev CEO and producer Richard Yu and was co-produced and presented by Kai Man Wong. DigitalRev TV routinely publishes new product reviews, parodies, challenges and how-to guides.[2] The channel hit 1 million subscribers on 29 April 2015, and is the most subscribed to photography channel on YouTube.[3]
Background
Known for its funny and irreverent style in the vein of Top Gear[4] the channel's original videos were surprisingly spartan. The channel began in 2007 with a format that usually involved a fixed-camera view of a lone reviewer's hands showing off the details of a particular photography product available at its store. In each video, there was an un-boxing of a product and run down of some of its features.
The format changed when Kai Man Wong became the lead presenter. He brought with him a new personal style of presentation with location shooting and diversified the channel's output away from displaying to actively testing products, making group comparisons, and looking at wider aspects of photography such as techniques, construction projects and camera culture. Former presenter Richard Yu became the unseen 'bloody producer' who sets impossible challenges. In its current format the channel's content is produced by a team in Hong Kong and by Kai in the UK.
Presenters
Kai Man Wong was the main presenter of DigitalRev from December 2009 and was joined by camera man and editor Lok Cheung in 2010 (with whom he had previously worked on another Youtube channel).[5] In 2011 Alamby Leung, the channel's project coordinator, began to make frequent appearances in the show resulting in the channel's classic line-up.[6][7] The presentation team has undergone some changes since the departure of Leung in 2013, and the introduction of DigitalRev's Bokeh blog and Bokeh Youtube channel in 2014.[8] Since 2015 Kai has presented videos from East Anglia in the UK, often with British fashion photographer Paul John Bayfield,[9] while Lok now fronts Hong Kong-based episodes with Ian Wong and Warren Ng. Other former contributors have included Garcia, Barry, Asuka, Rita Law and Hannah Scott.
Wong and Cheung both left DigitalRev in November 2016. Both made an announcement on their personal YouTube channels.[10]
References
- ^ a b "About DigitalRevCom". YouTube.
- ^ DigitalRev TV publishes video guide to painting a DSLR pink - ZDNet
- ^ "13 Photography Channels on YouTube You Should Follow". PetalPixel.
- ^ "DigitalRev TV is the Top Gear of photography".
- ^ "Redwolf Labs 06 - Combat Vest Destruction Test". Retrieved October 24, 2016.)
- ^ "10 Photographers to Look to for Inspiration". Fstoppers. June 15, 2011.
- ^ "A Newbie Photographer's Inspiration". techstopMY. September 6, 2012.
- ^ Bokeh by Digitalrev. "Bokeh by Digitalrev".
- ^ "Paul John Bayfield". PaulJohnBayfield.com.
- ^ https://www.youtube.com/watch?v=xfBsu3shLOU