Douglas (cosmetics)

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Douglas GmbH
TypeGesellschaft mit beschränkter Haftung
Number of locations
1,900 stores (2017)[1]
Key people
ServicesPerfume and cosmetics retail stores
Revenue2.607 billion (2014/2015)[2]
€106.8 million (2014/2015)[2]
-€75.5 million (2014/2015)[2]
Total assets€3.776 billion (September 2014)[2]
Number of employees
20,000 (October 2017)[1],

Douglas GmbH is a German perfume and cosmetics retailer based in Düsseldorf.[3] Douglas offers approx. 35,000 products[1] in more than 1,900 stores and franchised outlets in 19 European countries: Germany, Austria, the Netherlands, Italy, Switzerland, Spain, Portugal, Poland, Hungary, Monaco, the Czech Republic, Latvia, Estonia, Lithuania, Romania, Bulgaria, Croatia, Slovakia (filled for bankruptcy 2012), Norway and France (where Douglas operates under its Nocibé brand).[4][5]

In June 2015, CVC Capital Partners agreed to purchase the controlling stake in the company from Advent International in a deal which reportedly valued Douglas at around 2.8 billion euros.[6]


The roots of the company date back to 1821, when the perfume and soap factory J.S. Douglas Söhne was founded in Hamburg. In 1863, the first Christ subsidiary was founded. In 1910, the first Douglas perfumery was opened in Hamburg. The actual predecessor of the Douglas Holding AG, the Hussel Süßwarenfilialbetrieb GmbH, was founded in 1949, and transformed into a joint stock company in 1962. In 1969, it acquired the Parfümerie Douglas, which soon became the main pillar of the corporation, which became known as Hussel Holding AG in 1976. In 1989, the company changed its name to Douglas Holding AG.

In December 2012, Advent International led a public-to-private buyout of Douglas in a deal worth 1.5 billion euros.[7] The deal was successfully managed by board members Henning Kreke (CEO) and Burkhard Bamberger (CFO). The Kreke family that founded Douglas retained a twenty percent stake in the company.[8]

Advent International refocused Douglas on its primary perfume and cosmetics lines, spinning off the company's other brands: Confectioner Hussel was sold to Emeram Capital Partners in March 2014.[9] Jewelry retailer Christ was sold to 3i Group in October 2014.[10] Womanswear retailer AppelrathCüpper was sold to OpCapita in May 2016.[11] Book retailer Thalia was sold to the Herder family, a German family of publishers, in July 2016.[12] Douglas bought French Perfumery Chain Nocibé in 2014.[13]

See also[edit]


  1. ^ a b c "Douglas at a glance". Douglas Corporate. Retrieved 10 October 2017.
  2. ^ a b c d "Annual Report 2014/2015" (PDF). Douglas Holding. Retrieved 5 October 2016.
  3. ^ "Douglas GmbH/old - Company Profile and News". Retrieved 2023-02-26.
  4. ^ "Douglas in Europe". Douglas Corporate. Retrieved 10 October 2017.
  5. ^ "Douglas online shop". Douglas (official website). Retrieved 10 October 2017.
  6. ^ Frankfurt, Eyk Henning in; London, Shayndi Raice in (2015-06-01). "CVC Capital Buys Cosmetics Retailer Douglas". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-10-05.
  7. ^ WW, FashionNetwork com. "Advent acquires 76% of German perfume retailer Douglas". Retrieved 2023-02-26.
  8. ^ Cruz, Julie; Kirchfeld, Aaron (2012-10-15). "Advent Offers $1.9 Billion to Buy Beauty Retailer Douglas". Retrieved 2016-10-05.
  9. ^ "CORRECTED-Douglas sells Hussel sweet shop chain". Reuters. 2017-03-11. Retrieved 2016-10-05.
  10. ^ "UPDATE 1-Buyout group Advent sells Christ jewellery stores to 3i". Reuters. 2016-10-27. Retrieved 2016-10-05.
  11. ^ "OpCapita buys leading designer womenswear retailer AppelrathCüpper | Advent International". 31 May 2016. Retrieved 2016-10-05.
  12. ^ Reuters Editorial. "Advent sells book retailer Thalia to German publishers family". Retrieved 2016-10-05. {{cite web}}: |author= has generic name (help)
  13. ^ "Douglas Corporate: History". (in German). Retrieved 2018-06-06.

External links[edit]