Draft:Adjoe

adjoe GmbH
Company type	Private
Industry	Mobile advertising
Founded	2018
Founder	Jonas Thiemann and Carlo Szelinsky
Headquarters	Hamburg, Germany
Number of locations	3
Products	Playtime, adjoe Arcade, WAVE Mediation, adjoe Exchange, adjoe ads
Website	http://adjoe.io

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adjoe is a mobile advertising technology company that provides solutions for user acquisition, app monetization, and retention.

The advertising technology company’s headquarters are located in Hamburg, in northern Germany. adjoe has a further office in Boston, Massachusetts, and is expanding its presence in the Asia-Pacific region with an office in Singapore.

The company’s co-founders are Jonas Thiemann and Carlo Szenlinsky, its CTO is Carlo Szelinsky and its Managing Director is Thorsten Wiesner.

adjoe secured €100 million in funding in spring 2022 from Bertelsmann^[1] (a media, services, and education company) and its parent company applike group. This funding is said to help adjoe propel the mobile adtech industry forward and help apps grow their user base and revenue.

History

adjoe was founded by Jonas Thiemann and Carlo Szenlinsky in 2018, as part of the applike group. Since its beginnings, adjoe has grown to over 100 people working in business, tech and marketing across its teams in Europe, North America and APAC.

The applike group was founded in 2015 by Thiemann and Szelinsky with the publishing house Gruner + Jahr in Hamburg. The applike group specializes in building products for app publishers that target app marketing, reach building, mobile games development, and automation. Five years after it was founded, the company was converted into a holding company that employs more than 300 people worldwide.

Sister companies to adjoe include justDice, justtrack, Sunday and Tabbler, which are also headquartered in Hamburg.

Since Bertelmann and applike’s investment in adjoe in 2022, adjoe has expanded its presence in the US^[2] in January 2023 with its Boston office, and in spring 2024 with its Singapore office.

Software and services

adjoe builds white-label solutions for mobile app publishers across the globe. The company‘s flagship product is Playtime, a time- and event-based rewarded app solution for both mobile advertisers and publishers. Playtime helps mobile gaming apps reach scale and quality users, and it is proven to drive higher user retention and engagement as well as higher revenue across various app publishers verticals. These include mobile games, loyalty apps and rewarded apps.

adjoe Arcade features a user interface similar to Playtime but focuses on improving app stickiness, retention, and customer lifetime value.

Other software products built by adjoe include WAVE mediation – adjoe’s supply-side platform (SSP) and mediation solution that is based on a zero-revenue-sharing model.

adjoe also builds solutions for Demand-side platforms (DSPs) can also connect with adjoe Exchange product, which is a marketplace solution that connects DSPs directly through SDK integration to publisher ad inventory.

Awards & Recognition

adjoe has been awarded several industry rewards for its products and their performance. These include the following: 2020

#1 Safest UA Channel by Singular
Top 15 Global IAP Index by Singular
Top 10 Global IAA Index by AppsFlyer
Top 15 Highest ROI Channels Globally by Singular

2021

Top 10 Growth Index North America by AppsFlyer
Top 10 Global Growth Index by AppsFlyer
Top 5 Growth Index Western Europe by AppsFlyer
#20 Gaming Channel Globally by ADJUST
#16 Gaming Channel Europe by ADJUST
#11 Gaming Channel North America by ADJUST
#1 Growth Index by AppsFlyer

2022

Top 20 Global Ad Partners Android by Singular
Top 20 Retention Index by AppsFlyer

2024

Top 25 Android Ad Network in Global Gaming by Singular
Top 20 Android Ad Network in APAC and EMEA by Singular
Top 10 in South America ROI by Singular
Top 25 Android Ad Network on ROI and Retention by Singular
Top Global Android Network for All Genres on the ROI Index by Singular
Top App Monetization Platforms by Business of Apps^[3]
Top User Acquisition Companies by Business of Apps^[4]
Top App Engagement Platforms by Business of Apps^[4]

Reception

In June 2024, adjoe was recognized as a Great Place to Work (Germany) following the growth to 100 employees.^[5]

References

^ KGaA (www.bertelsmann.com), Bertelsmann SE & Co. "Bertelsmann Investments and Applike Group Invest €100m in Global Expansion of App Platform - Bertelsmann SE & Co. KGaA". www.bertelsmann.com. Retrieved 2024-12-30.
^ "Handelsblatt". www.handelsblatt.com. Retrieved 2024-12-30.
^ "Top App Monetization Platforms (2024)". Business of Apps. Retrieved 2024-12-30.
^ ^a ^b "adjoe". Business of Apps. Retrieved 2024-12-30.
^ "adjoe GmbH". Great Place to Work (in German). Retrieved 2024-12-30.

[1] KGaA (www.bertelsmann.com), Bertelsmann SE & Co. "Bertelsmann Investments and Applike Group Invest €100m in Global Expansion of App Platform - Bertelsmann SE & Co. KGaA". www.bertelsmann.com. Retrieved 2024-12-30.

[2] "Handelsblatt". www.handelsblatt.com. Retrieved 2024-12-30.

[3] "Top App Monetization Platforms (2024)". Business of Apps. Retrieved 2024-12-30.

[Bus-of-apps-4] "adjoe". Business of Apps. Retrieved 2024-12-30.

[5] "adjoe GmbH". Great Place to Work (in German). Retrieved 2024-12-30.

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