Draft:Dazuma

Dazuma Introduction

DAZUMA is an online retail store specializing in lighting fixtures and home decor, focusing on simplicity, practicality, and a natural lifestyle. Founded in 2016, the company is recognized for its minimalist and nature-inspired designs, all aimed at fostering a peaceful and calming home environment.

Background

DAZUMA was originally founded in 2016 as a restaurant in Angers, France, by a Parisian entrepreneur who sought a slower pace of life in the serene town along the Maine River. The name "DAZUMA" is inspired by a memorable experience during the founder’s travels in New Zealand. Inspired by this encounter, DAZUMA initially began as a restaurant focusing on natural ingredients and a minimalist dining experience.

In 2020, the company shifted its focus to home goods and lighting fixtures, transitioning into the e-commerce space. This transition marked the DAZUMA’s expansion into the e-commerce market, where it aimed to extend its principles of simplicity and harmony from the dining environment into home design. After several months of planning and establishing partnerships with global manufacturers, DAZUMA officially launched its online store, offering a curated selection of home decor and lighting products.

Products and Services

DAZUMA’s product portfolio has grown to include a wide range of home decor and lighting solutions, with each item embodying a blend of modern design and natural elements. The company’s first product, a vintage-inspired wine drum-shaped table, was inspired by the founder’s previous restaurant furniture and emphasizes natural materials and multifunctionality. This table serves multiple functions, including as a side table, coffee table, or decorative piece, and sets the tone for DAZUMA’s versatile and functional product line.

Product Categories include:

Lighting Fixtures: Offering a wide variety of lighting solutions , including ceiling lights, outdoor lighting, lamps, chandeliers, and wall lights. Each lighting fixture is designed to create a warm, inviting atmosphere, suitable for different rooms and occasions.

Home Decor: A range of decorative pieces, including vases, wall art, and rugs that emphasize a minimalist, functional aesthetic while maintaining a connection to nature.

DAZUMA places great emphasis on the integration of natural materials, such as wood, glass, and metal, in its designs. The company's lighting solutions often feature LED technology, aligning with modern energy efficiency standards. In addition to offering high-quality home decor items, DAZUMA provides services such as:

Free Shipping: On orders over $49 within certain regions.

30-Day Return Policy: Allowing customers to return products if they are not satisfied.

Customer Support: Available through multiple channels to assist with product queries and orders.

Global Partnerships

DAZUMA works with design and manufacturing teams across the Philippines, Australia, Indonesia, Thailand, and New Zealand, incorporating global perspectives into their product designs. By working closely with local artisans and manufacturers, DAZUMA is able to maintain a high standard of quality while incorporating diverse design elements. For example, DAZUMA works with Filipino artisans who specialize in handwoven rattan furniture and lighting, as well as with Indonesian designers known for their innovative use of recycled materials in home decor.