Drown (Bring Me the Horizon song)

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"Drown"
Song

"Drown" is a song by the British rock band Bring Me the Horizon released on 21 October 2014. Originally released as a stand-alone single, a re-recorded version features on the band's fifth studio album That's the Spirit. The track, musically, marks a shift away from the band's previously established metalcore sound. Rather, it was described by critics as other types of rock, including alternative rock,[1] emo,[2] and pop punk,[3] also being described as "arena rock fire".[4]

Announcement and release

The song was announced 13 October 2014 on the band's social media accounts.[5] The song leaked on 21 October 2014 on YouTube by accident because of a mistake by Epitaph Records, the band's United States record label.[6] It later premiered officially on BBC Radio 1 that same day. After it aired on BBC Radio 1, Oliver Sykes was interviewed by Zane Lowe.[7] It had been reported that "Drown" will not appear on any studio album from the band,[8] however the song was later announced to be track 9 on the 2015 album That's The Spirit,[9] albeit as a re-recorded version.

"Drown" was set to be released on iTunes on 7 December 2014. Though, in early October, Oliver Sykes began teasing lyrics in the form of photos on Twitter. He also posted a message stating if "#DROWN" started trending on Twitter, they would release the song sooner.[10] Drown was released on iTunes 3 November 2014 in North America[11] and on 7 December 2014 in the United Kingdom.[12] "Drown" was issued as a picture disc in the UK on 7 December. It was nominated for the Kerrang! Award for Best Single.[13]

Later on 8 September 2015, the band performed an acoustic version of Drown which was alongside Happy Song and Throne part of a radio session set at Maida Vale Studios for BBC Radio 1 with Annie Mac. Furthermore, it was accompanied by a small group of violinists. On 25 December 2015, the band released the BBC Radio 1 acoustic performance of Drown as a standalone single dubbed as Drown (Live at Maida Vale).

Reception

"Drown" has become a hit among many fans[14] and critics, though at the same time, some fans were upset with the departure of their usual metalcore sound and further deviation from the deathcore of the band's early years.[15]

If this is an indication of where its creators are headed come the next full length, another expectation-destroying release is imminent.

— Michael Bird, richardthinks.org[16]

"Drown" is a prime example of Sykes' ability to write a catchy lyric.

— Kriston McConnell, underthegunreview.net[17]

"Drown" misses some of the vital hallmarks of the band's greatest work

— Alex Ekong, redbrick.me[18]

Music video

The Music video was released on October 21, 2014.

Chart performance

References

  1. ^ Tovey, Steve (September 2015). "Bring Me The Horizon – That's The Spirit". Ghost Cult Magazine. Retrieved 16 September 2015. 'Drown', initially released a year ago to prepare the way for the new BMTH sound, is an expertly crafted modern alternative rock song.
  2. ^ "Bring Me The Horizon premiere new song - music news - triple j". Retrieved 23 September 2015.
  3. ^ White, Emily (13 November 2014). "Bring Me the Horizon's 'Drown' Debuts Big on Hot Rock Songs". Billboard.com. Retrieved 16 September 2015.
  4. ^ Mack, Emmy (September 2015). "Bring Me The Horizon - That's The Spirit". Musicfeeds.com. Retrieved 16 September 2015.
  5. ^ "Alternative Press discusses Drown's announcement". altpress.com. Retrieved 12 November 2014.
  6. ^ "Bring Me The Horizon releases Drown early". Twitter. Retrieved 12 November 2014.
  7. ^ "Premiered on BBC Radio 1 and interviewed by Zane Lowe".
  8. ^ "Metalhammer Drown Review". teamrock.com.
  9. ^ Bring Me The Horizon Unveil That’S The Spirit Tracklisting Kerrang!. 23 July 2015. Retrieved 23 July 2015.
  10. ^ Sykes, Oliver. "Oliver Syke's twitter page". Oliver Sykes. Retrieved 12 November 2014.
  11. ^ "Bring Me the Horizon releases Drown on iTunes in the North America". Facebook. Retrieved 12 November 2014.
  12. ^ "Bring Me the Horizon releases Drown on iTunes in the United Kingdom".
  13. ^ Carter, Emily (11 June 2015). "The Relentless Kerrang! Awards 2015 Winners List". Kerrang!. Retrieved 19 October 2015.
  14. ^ "Fans react to Drown". hitthefloor.com. Retrieved 12 November 2014.
  15. ^ "Fans respond to Drown". absolutepunk.net. Retrieved 12 November 2014.
  16. ^ "DROWN Review - Richardthinks.org". richardthinks.org. Retrieved 12 November 2014.
  17. ^ "Single Review: Drown". underthegunreview.net.
  18. ^ "Single Review: Drown by Alex Ekong". redbrick.me.
  19. ^ "Bring Me The Horizon – Drown". ARIA Top 50 Singles. Retrieved December 13, 2014.
  20. ^ "Bring Me The Horizon – Drown" (in German). Ö3 Austria Top 40. Retrieved 19 December 2014.
  21. ^ "Bring Me The Horizon – Drown" (in Dutch). Ultratop 50.
  22. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 18 December 2014.
  23. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved 12 December 2014.
  24. ^ "Official Rock & Metal Singles Chart Top 40". Official Charts Company. Retrieved 12 December 2014.
  25. ^ "Bring Me the Horizon Chart History (Bubbling Under Hot 100)". Billboard. Retrieved December 4, 2014.
  26. ^ "Bring Me the Horizon Chart History (Hot Rock & Alternative Songs)". Billboard. Retrieved December 4, 2014.
  27. ^ "Bring Me the Horizon Chart History (Rock Airplay)". Billboard. Retrieved December 4, 2014.
  28. ^ "Bring Me the Horizon Chart History (Mainstream Rock)". Billboard. Retrieved December 4, 2014.
  29. ^ "Hot Rock Songs : Dec 31, 2015 | Billboard Chart Archive". Billboard. billboard.com. Retrieved 3 January 2016.
  30. ^ "Mainstream Rock Songs : Dec 31, 2015 | Billboard Chart Archive". Billboard. billboard.com. Retrieved 3 January 2016.

External links

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