Ed Valenti
Ed Valenti | |
|---|---|
 |
Ed Valenti is an American Television personality and entrepreneur best known as an early pioneer of infomercials and for creating the Ginsu knives.[1][2] In 1975, Valenti and his business partner Barry Becher founded Dial Media, Inc. (now PriMedia Inc), one of the first major infomercial companies in the world.[3][4][5] Valenti is credited with coining a number of phrases widely adopted by the industry, including: “But wait, there’s more!”, “Now how much would you pay?” and “This is a limited-time offer, so call now.”[6]
Books
- "The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream". Career Press (March 2005). ISBN 978-1564148032
References
- ^ Harry, Lou (2002). As Seen on TV - 50 Amazing Products and the Commercials that Made Them Famous. Quirk Productionsn,Inc. ISBN 978-1422366998.
- ^ Poundstone, Wiliam (2011). Priceless: The Myth of Fair Value (and How to Take Advantage of It). Hill and Wang. ISBN 978-0809078813.
- ^ "Barry Becher – Creator of Ginsu Knife Commercials Dies". New York Times.
- ^ "La Fi Lazarus". LA Times.
- ^ "Rovell As Seen On TV Infomercial". CNBC.
- ^ Migoya, David (January 11, 2010). "Infomercial claims often inflated,consumer tests show". The Seattle Times. Retrieved 26 October 2017.
{{cite web}}: Italic or bold markup not allowed in:|website=(help)
| International | |
|---|---|
| National | |
 | This article about a United States businessperson is a stub. You can help Wikipedia by expanding it. |