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New Elementor Logo.svg
Type of businessPrivate
Area servedworldwide
Founder(s)Yoni Luksenberg, Yakir Sitbon, Ariel Klikstein[1]
Key peopleYoni Luksenberg, CEO[1]
ServicesWebsite development

Elementor Ltd. is an Israeli software company, providing web development services. The Elementor Website builder allows WordPress users to create and edit websites by employing the drag and drop technique, with a built-in responsive mode.[2][3]

In addition to a freemium version, Elementor also offers a premium version of its website builder — Elementor Pro, which includes additional features and over 6 add-ons.[4][5]

As of January 2021, Elementor is available in over 57 languages and is the 5th most popular WordPress plugin, with over 5 million active installations worldwide.[6] It is an open-source, GPLv3 licensed platform,[7] and powers 2.24% of the top 1M websites in the world.[8]

In its first round of institutional funding, the company raised $15M from Lightspeed Venture Partners.[5]


Elementor was founded in 2016 by Yoni Luksenberg and Ariel Klikstein.[1]

Growth Milestones:

  • 1M websites built with Elementor: July 5, 2018[9][10]
  • 2M websites built with Elementor: February 18, 2019[11]
  • 3M websites built with Elementor: August 14, 2019[12]
  • 4M websites built with Elementor: January 29, 2020[13]
  • 5M websites built with Elementor: May 12, 2020 [14]

As of November 22, 2020, Elementor has published its free plugin version 3.0.13 and its paid Elementor Pro version 3.0.6.


As of January 2021, Elementor has an active community worldwide of more than 91,300 members on Facebook.[15] Elementor's community has regular meetings worldwide. The meetings are aimed at introducing users to Elementor, helping them get started with Elementor and providing support to the community.[16]

On March 31, Elementor launched an Experts Networks for Web Creators [17]


  • Recognized by Israeli business daily Calcalist as one of the top 50 most promising Israeli startups for 2019[18]

Partnerships & acquisitions[edit]

In 2019, Elementor acquired Layers WP — a WordPress theme brand and made the Layers theme available for free.[19] In the same year, Elementor partnered with A2 Hosting to provide a hosting account for its users.[20]


On WordPress.org, the Elementor plugin has a rating of 4.8 stars.[21] Various WordPress-oriented websites have praised Elementor for being easy-to-use, with TheMeIsle.com giving it a 9.3 rating while praising the fact that it has many templates, many different content modules, and being easy to use even for beginners.[22] Other sites have praised Elementor, talking about its value, ease-of-use, and customer support. However, Elementor has been criticized for various reasons, such as being bad for SEO because of the bloat and unnecessary HTML it adds to web pages.


  1. ^ a b c About Elementor.com
  2. ^ "Elementor website building platform opens high tech center in Sderot". www.israelhayom.com. Retrieved 2021-04-23.
  3. ^ "Elementor – Striving to Be the Ultimate WordPress Drag & Drop Page Builder". HostAdvice. 2016-07-14. Retrieved 2021-04-23.
  4. ^ "Droit Elementor Addons". DroitThemes. 2020-11-25. Retrieved 2020-12-02.
  5. ^ a b Tal Morgenstern, The Rise of the Web Creator: Announcing Lightspeed’s Investment in Elementor, Medium
  6. ^ Browse: Popular, WordPress.org
  7. ^ Terms & Conditions, Elementor.com
  8. ^ Elementor Usage Statistics, BuiltWith
  9. ^ Elementor Reached 1M Active Users: The Value of Essential Addons, WPBLOG
  10. ^ Ep. 018: Elementor's untold journey to 1 Million users!, strikegold, December 3, 2018
  11. ^ Elementor Reached 2 Million Active Installs, Within 7 Months After The First Million, CrispLive
  12. ^ WordPress website building platform Elementor now on 3 million sites, TechRepublic
  13. ^ Elementor Hits 4 Million Websites in Record Time, Yahoo! Finance[dead link]
  14. ^ "We Just Reached the Peak of WordPress: 5 Million Active Installs! | Elementor". Elementor Blog. 2020-05-19. Retrieved 2020-05-22.
  15. ^ Elementors group on Facebook.com
  16. ^ Elementor Meetups, Meetup website
  17. ^ "Introducing Elementor Experts: The New Discovery Network For Web Creators". Elementor Blog. Elementor. 31 March 2020.
  18. ^ Calcalist's Top 50 Startups 2019: #18-#25, Calcalist
  19. ^ Elementor Acquires Layers WP to Expand Compatible Theme Options for Users, WordPress Tavern
  20. ^ A2 Hosting Partnership With Elementor To Increase Speed, Security For All Users, PR Newswire
  21. ^ "WordPress.org Forums". WordPress.org Forums. Retrieved 2021-04-04.
  22. ^ "Elementor Review: How Does This WordPress Page Builder Stack Up?". ThemeIsle Blog. 2018-05-07. Retrieved 2021-04-04.

External links[edit]