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For the locality in western Sweden, see Ellös.

Ellos Group is a Swedish home shopping and e-commerce company headquartered in Borås, Sweden. Ellos Group has operations in the Nordic countries and in Russia.


Ellos was founded in 1947 by Olle Blomqvist. The name Ellos was formed on Blomqvist's first name backwards, with an "s"added.

In 1978, the company moved to its current location in Viared, 10 km west of Borås; the new premises were inaugurated by Carl XVI Gustaf, the king of Sweden.

In 1988, the ICA-concern acquired the company, which then had 1500 employees.

Between 1997-2013, Ellos was a part of Redcats, which is owned by the holding company PPR.

Since 2013, Ellos Group is owned by the Sweden-based venture capital company Nordic Capital. Ellos is one of Scandinavia’s leading home shopping companies with an annual turnover of more than €200 million and 620 employees.[1]

Ellos Group offers two own brands, Ellos within apparel and home products and Jotex within home textile and decoration.

Ellos is one of the main sponsors of the football club Elfsborg.


1. http://www.svd.se/naringsliv/nyheter/sverige/nordic-capital-koper-ellos-och-jotex_7942916.svd

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