Emel (magazine)
Categories | Islam, lifestyle |
---|---|
Frequency | Monthly |
Founder | Sarah Joseph Mahmud al-Rashid |
Founded | 2003 |
First issue | September 2003 |
Final issue | January 2013 |
Country | United Kingdom |
Based in | London, England |
Language | English |
Website | www |
emel is a defunct British lifestyle magazine that reported on contemporary British Muslim culture. The final issue appeared in January 2013.[1]
History
Emel's name came from the letters "M" and "L", which stand for "Muslim Life", and also resembles the Arabic word for "hope".[citation needed] Sarah Joseph co-founded the magazine with her husband, Mahmud al-Rashid, in September 2003.[2][3] Joseph was the magazine's editor, and al-Rashid was a volunteer publisher and editor-in-chief.[4]
It was the first mainstream Muslim magazine in the UK to experience cross-over interest from non-Muslim readers and its circulation reached 30 countries.[5]
Writing in the Journal of Middle East Women's Studies in 2010, Reina Lewis claimed: "For emel, lifestyle has the potential to situate modern Muslim practices as part of contemporary consumer culture while simultaneously celebrating Islam's historical heritage."[6]
Lloyds TSB partnered with emel to launch what it claimed is the first user-generated content driven community website targeting British Muslims, as part of a campaign to promote the national rollout of its sharia-friendly banking services. The new community website, called Emel Postcard,[7] allowed members to upload pictures and comments via downloadable "postcards".[5]
Awards and nominations
In January 2014, emel was nominated for the Responsible Media of the Year award at the British Muslim Awards.[8]
See also
References
- ^ http://www.emel.com/article?id=109&a_id=2951
- ^ Reynolds, John (13 January 2009). "Former Express ad director Mafham joins Emel". MediaWeek. Retrieved 1 September 2015.
- ^ Temporal, Paul (2011). Islamic Branding and Marketing: Creating A Global Islamic Business. John Wiley & Sons. ISBN 978-0470825396.
- ^ Eigeland, Tor (March–April 2004). "Faith in practice". Saudi Aramco World. Saudi Arabia. pp. 12–14. Retrieved 1 September 2015.
- ^ a b Sweney, Mark (23 June 2006). "Lloyds TSB launches Muslim community website". The Guardian. Retrieved 1 July 2006.
- ^ Lewis, Reina (Fall 2010). "Marketing Muslim lifestyle: a new media genre". Journal of Middle East Women's Studies. 6 (3). Duke University Press: 58–90. doi:10.2979/mew.2010.6.3.58. JSTOR 10.2979/mew.2010.6.3.58.
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- ^ "British Muslim Awards 2014 winners". Asian Image. 31 January 2014. Retrieved 1 November 2015.
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External links
- Official website
- Emel celebrates 50 issues of Muslim Lifestyle FullScreen
- MediaUK - Emel
- Emel: A Muslim Lifestyle Magazine BBC
- "Putting a good glossy on the Muslim lifestyle" The Times
- 2003 establishments in the United Kingdom
- 2013 disestablishments in the United Kingdom
- British lifestyle magazines
- British monthly magazines
- British religious magazines
- Defunct magazines of the United Kingdom
- English-language magazines
- Islam in the United Kingdom
- Islamic magazines
- London magazines
- Magazines established in 2003
- Magazines disestablished in 2013
- Religious magazine stubs
- Magazines published in the United Kingdom stubs