Empower (agency)

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Empower MediaMarketing is an independently owned[1] and award-winning[2] marketing agency headquartered in Cincinnati, Ohio offering across-the-board media planning, consumer research, digital creative and development, search marketing, word of mouth marketing and analytics[3] for clients including U.S. Bank, Meijer, Stanley Steemer, T.Marzetti Company, Godiva Chocolatier, Bush Brothers & Co., Michaels Arts & Crafts Stores.[4]

History

Ms. Mary Beth Price, former media planner and buyer for Leo Burnett, Procter and Gamble and A.C. Nielsen, founded Media That Works—now Empower MediaMarketing—in Cincinnati in 1985. Ms. Price stepped down as CEO in 1997 but remains on Empower's board of directors along with her husband, Bill Price. After leaving Empower, Ms. Price was the Richard A. Forsythe Chair of Entrepreneurship at Miami University in Oxford, Ohio and earned multiple awards: McCall's/Ad Week Best Woman in Advertising Award, Cincinnati Business Person of the Year, Forbes/Advertising Age Media Maven, Ad Club of Cincinnati Silver Medalist, Leadership Cincinnati participant and YWCA Career Woman of Achievement.[5]

Today, Empower employs 160 people and expects 2009 billings of $300 million.[6]

Awards

  • Empower MediaMarketing chosen as one of Advertising Age’s 2010 Best Places to Work in Marketing and Media[7]
  • Company president and CEO Jim Price named one of The Cincinnati Business Courier's Forty Under 40 in 2009[8]
  • Winner of the 2009 OMMA Award for Integrated Online Campaigns: Members Choice[9]
  • Named Web Marketing Association’s 2010 Best Restaurant Website[10]
  • 2010 Silver Wommy Winner for Experential Marketing from the Word of Mouth Marketing Association[11]

References

  1. ^ "Special Report: The Deloitte Cincinnati 100" (PDF). The Enquirer. March 16, 2008. Retrieved 5 April 2011.
  2. ^ "OMMA Awards". Media Post Event. Media Post. Retrieved 5 April 2011.
  3. ^ "Exlusive Interview with Empower MediaMarketing". The WOMMA Word. Word of Mouth Marketing Association. Retrieved 6 April 2011.
  4. ^ "Innovation News". Empower MediaMarketing Creates Shark Week Promotion. SoapBox Media. Retrieved 6 April 2011.
  5. ^ "2007 Missouri Honor Medal Winners". Missouri School of Journalism. Missouri School of Journalism. Retrieved 6 April 2011.
  6. ^ "Mizzou Alums Endorse RJI Research on Future of Digital Ad Formats". Reynolds Journalism Institute. RJ Online. Retrieved 6 April 2011.
  7. ^ "Best Places 2010". Best Places to Work. Advertising Age. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)
  8. ^ "Meet the 2009 Class of Forty Under 40". The Business Journal. The Business Courier. 10 August 2009. Retrieved 6 April 2011.
  9. ^ "OMMA Awards 2009". OMMA Awards 2009. MediaPost. Retrieved 6 April 2011.
  10. ^ "Empower MediaMarketing wins 2010 WebAward for Red Robin Restaurants Web Design". Web Awards. Web Marketing Association. Retrieved 6 April 2011.
  11. ^ "2010 Winner's Gallery". WOMMY Awards. Word of Mouth Marketing Association. Retrieved 6 April 2011.
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