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Limited Company
Industry Retail
Founded 1982
Headquarters Malmö, Sweden
Key people
Laszlo Varga (CEO), Peter Jungbeck (Founder)
Products Flowers
Revenue SEK 920 Mio. (2009)[1]

EuroFlorist is a Swedish flower delivery chain founded by Peter Jungbeck in 1982 as Svensk Blomsterförmedling in Malmö, Sweden. Renamed to EuroFlorist in 1990, EuroFlorist began offering flowers online in 1995. In 2010, EuroFlorist acquired the UK based flower delivery service eFlorist/Teleflorist.

Laszlo Varga has been the CEO since September 2015.[2] Varga previously served as COO of Euroflorist with responsibility for the company's e-commerce, which represents 60% of the business. Varga has worked at the company since 2009.

In November, 2015 Euroflorist bought out its British competitor iFlorist.[3]


The Euroflorist Group is currently with over 9,700 associated stores in Europe. Euroflorist also has independent companies in Austria, Belgium, Luxembourg, Denmark, France, Germany, Norway, Poland, Sweden, Ireland, UK and the Netherlands. In 1984, Euroflorist became a partner of Teleflor International Ltd., a global flower delivery network with over 54,000 florists.[4]

In 2009 revenue grew to SEK 920 Mio.


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