Faith branding
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Faith branding is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product.[1] Faith branding is a response to the challenge that religious organizations and leaders face regarding how to express their faith in a media-dominated culture.[2]
History
Faith branding began in the 15th century when the most prominent book in Europe was the Bible. The marketing strategy was describe the product and offer it for immediate purchase. These statements became known as direct sale messages. In the 19th century companies and manufactures began to change the way that they promoted their products. They began to talk about the features and benefits as they said that it would “make things simpler”.[3]
References
- ^ Flynn, John (July 26, 2009). "Churches Communicating a Message of Hope". Global Zenit News.
- ^ Jacobs, Mary (April 14, 2007). "Don't shy from marketing savvy in branding faith". The United Methodist Reporter.
- ^ Einstein & 67.
Sources
Further reading
- Cooke, Phil (26 October 2010). Branding Faith: Why Some Churches and Non Profits Impact Culture and Others Don 't (Large Print 16pt). ReadHowYouWant.com. ISBN 978-1-4596-0650-0.
- Einstein, Mara (14 September 2007). Brands of Faith: Marketing Religion in a Commercial Age. Routledge. ISBN 978-1-134-13009-2.
- Hanlon, Patrick (24 January 2006). Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future. Simon and Schuster. ISBN 978-0-7432-7797-6.
- Twitchell, James B. (18 September 2007). Shopping for God: How Christianity Went from In Your Heart to In Your Face. Simon and Schuster. ISBN 978-1-4165-4572-9.