Field Agent (company)
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|Industry||Retail, market research|
|Founder||Rick West, Henry Ho, Kelly Miller|
|United States, Canada, Mexico, Australia, South Africa, United Kingdom|
|Products||Retail audits, shopper insights, mystery shopping|
Number of employees
Field Agent, a firm headquartered in Fayetteville, Arkansas, crowdsources shoppers’ smartphones to furnish consumer packaged goods, retailers, and agencies with in-store photos and video, retail information, and shopper insights.
Through Field Agent's mobile app, “agents,” as the company calls its app-users, search for and complete relatively basic tasks inside stores and other locations. These tasks, which generally pay agents between $2–12 per completion, include in-store display audits, price checks, out-of-stock audits, competitive assessments, mystery shops, and other jobs that commonly include photo requests and survey questions. The Field Agent crowdsourcing platform also powers the firm's retail-specific search engine, Jicco, which supplies businesses on-demand photos and information from inside stores.
Launched in 2010, Field Agent's mobile app has been downloaded approximately one million times in the United States alone. Field Agent also maintains operations in several other markets, including Canada, Mexico, Australia, South Africa, and the United Kingdom.
Field Agent was conceived in 2009 when founders Rick West, Henry Ho, and Kelly Miller began considering how the smartphone, specifically the iPhone 3, could change the way companies gather location-specific, retail information. West was quoted as saying, “We began to see how the average consumer armed with an iPhone could penetrate certain barricades that had gone up in the retail world.”
On April 17, 2010, Field Agent's mobile app launched on the App Store, generating 3,000 downloads in the first 20 minutes. In 2013, Field Agent received $2.5 million in Series A funding, with a $2 million follow-on investment, from Kansas City-based Five Elms Capital. The firm refused an offer of $10 million in venture capital to relocate to Silicon Valley, preferring instead to remain part of the Walmart supplier community in northwest Arkansas.
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