Fiona Bloom

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Fiona Bloom
Born1969 (age 53–54) [1]
OccupationMusic industry publicist

Fiona Bloom is a music industry publicist who runs the New York City agency The Bloom Effect.[2]

Early life[edit]

Bloom grew up in St John's Wood, London.[3] She took piano lessons as a child and trained to be a concert pianist.[4] She moved to the U.S. after her father moved to Atlanta, Georgia for business reasons. She starting training as a disk jockey and worked at college radio in Georgia State University.[3]


After receiving a degree in Speech Communications, Bloom began her professional career in 1991 at WSTR FM as the station's assistant music director,[5] and she also served as an on-air personality.[6] In 1994, EMI Records head Daniel Glass appointed her to the position of Director of New Artist Marketing.[3] After working at EMI, Bloom served as the Director of Media Relations at Zero Hour Records. She started her own subsidiary record label, called 3-2-1, in 1996.[7][8]

Bloom started her agency The Bloom Effect in 2007. That year, she was named Top Consultant/Strategist of the Year by the National Association of Recording Industry Professionals (NARIP).[9][10] Her agency represents acts including Jesse Clegg and Wayna, who was subsequently nominated for a Grammy award.[11]

In 2013, Bloom set up StoryTime, a twice-weekly children's book reading session which now runs at Butterfly 7, a children's store in Brooklyn. She says the sessions are "very interactive" and have a musical element.[4]


  1. ^ "Women are using tinder to con men into doing chores". 7 July 2016. Retrieved July 11, 2016.
  2. ^ "Fiona Bloom- putting energy in entertainment". Rollingout.Com. 20 December 2007. Retrieved October 19, 2011.
  3. ^ a b c "Fiona and the Bloom Effect". 10 July 2012. Retrieved 10 December 2014. {{cite journal}}: Cite journal requires |journal= (help)
  4. ^ a b "Story Time at Butterfly 7". The Brooklyn Reader. 8 August 2014. Retrieved 10 December 2014.
  5. ^ "Interview Fiona Bloom". Retrieved 2011-10-19.
  6. ^ "Fiona Bloom | Inspiring People | Living Louder". 2006-10-19. Retrieved 2011-10-19.
  7. ^ "International Marketer, World Citizen, Connector, Producer - Fiona Bloom". 2009-10-26. Retrieved 2011-10-19.
  8. ^[self-published source]
  9. ^ "NBC Entertainment Marketing Preditor Mallam Finds "Gold Mine of Music" at NARIP Pitch Session".
  10. ^ "Fiona Bloom Interview | SoulTracks - Soul Music Biographies, News and Reviews". SoulTracks. 2008-08-25. Retrieved 2011-10-19.
  11. ^ Bartlett, James (11 December 2013). "British Expat of the Month: Fiona Bloom, Publicist Extraordinaire". BBC America. Retrieved 10 December 2014.


External links[edit]