First Choice Liquor Market
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 2005 |
| Headquarters | Tooronga, Victoria , |
| Parent | Wesfarmers |
| Website | firstchoiceliquor.com.au |
First Choice Liquor is a group of liquor superstores in Australia owned by Wesfarmers, and competes principally with the Woolworths-owned Dan Murphy's chain.[1]
First Choice Liquor grew out of the former Quaffers brand,[2] and sits alongside Liquorland and Vintage Cellars, Wesfarmers' other liquor brands.[3] The first store was opened in May 2005 at Tooronga Village Shopping Centre in Melbourne.[4] Expansion of the chain was assisted with then owner Coles Group purchasing the Queensland-based Hedley Hotel chain and Mr Corks Liquor Group in 2006.[5] The chain comprised 91 stores as of May 2018.[6]
References
- ^ Brammall, Bruce (2005-03-28). "Guns cocked in the liquor war". Australasian Business Intelligence. Retrieved 2008-07-01. [dead link]
- ^ Mudgil, Varun (2005-04-14). "Coles renews liquor battle". All Business. Retrieved 2008-07-01.
- ^ "Coles Liquor". Wesfarmers. Archived from the original on July 20, 2008. Retrieved 2008-07-01.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ "Retailer plays catch-up in battle of the booze". The Age, Melbourne. 24 May 2005. Retrieved 2008-06-04.
- ^ Marx, Anthony (10 October 2006). "Coles buys Mr Corks for $51m". Courier Mail, Brisbane. Retrieved 2008-06-04.
- ^ "Second Quarter Retail Sales Results". Wesfarmers Limited. 31 January 2011. Retrieved 31 January 2011.