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Florrie

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Florrie
Florrie in 2012
Florrie in 2012
Background information
Birth nameFlorence Arnold
Born (1988-12-28) 28 December 1988 (age 35)
Bristol, England
GenresSynthpop, dance-pop
Occupation(s)Singer-songwriter, drummer, model
Instrument(s)Vocals, drums
Years active2008–present
Websiteflorrie.com

Florence Arnold (born 28 December 1988), better known by her stage name Florrie, is an English singer, songwriter, drummer and model. Closely associated with the Xenomania production house, since joining as their in-house drummer in 2008 she has played live and on record for popular artists such as Kylie Minogue, Girls Aloud and the Pet Shop Boys.

In 2010, she began a solo career. She has drawn positive reaction from the online music community for releasing her own material in collaboration with remixers such as Fred Falke for download without charge. In 2010 Florrie released a four-track EP titled Introduction, followed by the six-track EP Experiments in 2011. Several commentators have named Florrie a rising star to watch.[1][2][3][4]

Biography

Early years

Florrie was born Florence Arnold on 28 December 1988 in Bristol, where she attended Colston's Girls' School. She became interested in playing the drums when she was in Greece on a family holiday at age six.[5] As a teenager she started her own band, performing Avril Lavigne covers.[6] She also had a development deal with Guy Chambers and gigged with several bands, eventually moving to London when she was seventeen.[6]

Career

A meeting with the manager of Australian singer Gabriella Cilmi led Florrie to a successful audition as the drummer in the houseband of Xenomania, the successful Kent-based production team.[7] Her first job was playing on Girls Aloud's 2008 song "The Promise".[6] She also co-wrote the song "One Touch" for the short-lived female duo Mini Viva.[8] Producer Brian Higgins encouraged Florrie to sing one of the songs she had written, which prompted her to pursue her own music career.[6] The Fred Falke remix of "Call 911" reportedly had over one thousand downloads around the world after only a few days.[9] Additionally, his remix of "Panic Attack" became the eighth most downloaded track for March 2010 on music website BIGSTEREO.[10]

Florrie performing at Berlin Festival 2011.

In mid-2010, Florrie was announced as the face of the then-new Nina Ricci fragrance Nina L'Elixir. She starred in the TV advert for the campaign performing a cover of Blondie's "Sunday Girl", and also featured in print advertisements shot by Ruven Afanador.[11][12]

Florrie released her debut EP, Introduction, on 15 November 2010 through iTunes Store, containing the tracks "Call of the Wild", "Give Me Your Love", "Summer Nights" and "Left Too Late".[13] The EP was made available for free download on her official website,[14] as well as on 12" vinyl pressings limited to 500 copies.[15] Music blogs Popjustice,[16] ArjanWrites.com,[17] electronic rumors,[18] Dödselectro[19] and Sundtrak[20] all praised the quality of the music, while noting the free availability of the tracks and expressing interest for future material. Others have identified how the awareness of Florrie's music has been assisted by online social networks and a grassroots strategy.[21] Florrie told Ponystep:

"I think it's really important to have that contact with fans and for them to be able to buy into your world or you as a person without any pressure from a corporation [...] It's a better way of doing it because people can feel like they discovered you as opposed to a major label. I want my fans to feel like they have some sort of ownership."[22]

Florrie's second EP, Experiments, was released on 14 June 2011 and included the songs "Speed of Light", "Experimenting with Rugs", "What You Doing This For?", "I Took a Little Something", "Begging Me" and "She Always Gets What She Wants".[23] The lead single "Begging Me" was released on 28 April 2011.[24]

A third EP, Late, was released on 31 May 2012 on iTunes.[25] Florrie announced on her website on 23 May that she would sign to a major record label, thus making this EP her final release as an independent artist.[26]

Musical style

In an interview with Ponystep, Florrie described her style as "a big mixture: Kind of a sixties, organic feel merged with modern pop beats and electronics".[22] She also told Metro, "I grew up listening to my dad's Beatles records but I love electronic music, I like doing upbeat stuff to make people dance."[6]

Discography

EPs

  • Introduction (15 November 2010)
Introduction track listing
No.TitleWriter(s)Producer(s)Length
1."Call of the Wild"Florrie Arnold, Brian Higgins, Sam Martin, Eliza Dodd-Noble, Jason Resch, Kieran Jones, Toby Scott, Dot Allison, Hannah CaughlinXenomania3:19
2."Give Me Your Love"Arnold, Miranda Cooper, Higgins, Fred Falke, Resch, Jones, ScottXenomania3:53
3."Summer Nights"Arnold, Cooper, Higgins, Tim Larcombe, Resch, Jones, Scott, Dodd-Noble, Andrew HigginsXenomania3:54
4."Left Too Late"Arnold, Cooper, Higgins, Falke, Scott, Dodd-NobleXenomania4:17
  • Experiments (14 June 2011)
Experiments track listing
No.TitleWriter(s)Producer(s)Length
1."Speed of Light"Arnold, Cooper, Higgins, Resch, Jones, Scott, Falke, Mike Chapman, Uzoechi Emenike, Tim DealXenomania4:38
2."Experimenting with Rugs"Arnold, Cooper, Higgins, Scott, Martin, Resch, Jones, Owen Parker, Emenike, DealXenomania5:31
3."What You Doing This For?"Arnold, Cooper, Higgins, Resch, Jones, Scott, Parker, Thomas Roussel, Yannick GrandjeanXenomania4:40
4."I Took a Little Something"Arnold, Cooper, Higgins, Scott, Falke, Emenike, Keith Reid, Christopher ThompsonXenomania4:11
5."Begging Me"Arnold, Cooper, Higgins, Scott, Falke, Matt Gray, Parker, Dodd-NobleXenomania4:04
6."She Always Gets What She Wants"Arnold, Cooper, Higgins, Scott, Resch, JonesXenomania3:45
  • Late (31 May 2012)
Late track listing
No.TitleWriter(s)Producer(s)Length
1."Shot You Down"Arnold, Higgins, Jerry Bouthier, Cooper, Parker, ScottXenomania3:43
2."I'm Gonna Get You Back"Arnold, Higgins, Resch, Jones, Luke Fitton, Scott, MartinXenomania4:17
3."Every Inch"Arnold, Higgins, Falke, Cooper, Niara Scarlett, Martin, Deal, ScottXenomania4:31
4."To the End"Arnold, Annie Strand, Higgins, Fitton, Deal, ScottXenomania4:00

Singles

  • "Give Me Your Love" (2010)
  • "Sunday Girl" (2010)
  • "Begging Me" (2011)
  • "Experimenting with Rugs" (2011)
  • "I Took a Little Something" (2011)
  • "Shot You Down" (2012)

References

  1. ^ Bennett, Kim Taylor (24 November 2010). "Music's next big things". The Daily Telegraph. Telegraph Media Group. Retrieved 3 February 2012.
  2. ^ Aleks (12 April 2010). "florrie + justin faust + bit funk". DISCODUST. Retrieved 29 May 2010.
  3. ^ Backer, Camille (4 April 2010). "FLORRIE: Panic Attack (Fred Falke Extended Remix) + Call 911 (Fred Falke Mix)". Hard Candy. Retrieved 29 May 2010.
  4. ^ "New from Xenomania – Florrie". Karinski.net. 10 February 2010. Retrieved 29 May 2010.
  5. ^ Gaynor, Ciarán (16 February 2011). "Meet Florrie: The Xenomania drummer turned pop star". State. Retrieved 3 February 2012.
  6. ^ a b c d e Williams, Andrew (17 October 2010). "Florrie Arnold: The studio where I record is haunted by a ghost dog". Metro. Associated Press. Retrieved 3 February 2012.
  7. ^ Daw, Robbie (27 May 2010). "Popping Up: Florrie". Idolator. Buzz Media. Retrieved 29 May 2010.
  8. ^ "Mini Viva's "One Touch" is out now". Xenomania News. 9 May 2010. Retrieved 3 February 2012.
  9. ^ Florrie (18 February 2010). "Florrie has got over 1,000 downloads of 'Call 911'". florrie.com. Retrieved 29 May 2010.
  10. ^ Travis (31 March 2010). "March 2010 Charts". BIGSTEREO. Retrieved 29 May 2010.
  11. ^ Forrester, Sharon (21 July 2010). "Florrie Arnold To Front New Nina Ricci Fragrance Nina L'Elixir". Vogue UK. Condé Nast Publications. Retrieved 3 February 2012. {{cite web}}: templatestyles stripmarker in |work= at position 34 (help)
  12. ^ "Nina, Le Nouveau Conte" (PDF). Marie Claire. Hearst Corporation. Retrieved 3 February 2012.
  13. ^ "Introduction – EP by Florrie". iTunes Store UK. Apple Inc. Retrieved 6 June 2012.
  14. ^ Florrie (10 November 2012). "Introduction EP by Florrie – Free MP3 Download". florrie.com. Retrieved 3 February 2012.
  15. ^ David (27 August 2010). "Interview: Florrie". Feed Limmy. Retrieved 3 February 2012.
  16. ^ "Song Of The Day: Florrie – 'Panic Attack' (Fred Falke mix)". Popjustice. 25 March 2010. Retrieved 29 May 2010.
  17. ^ Timmermans, Arjan (15 April 2010). "Free MP3 Download: Florrie "Call 911" (Florrie Remix)". ArjanWrites.com. Retrieved 29 May 2010.
  18. ^ Crash (25 March 2010). "Florrie + Fred Falke". electronic rumors. Retrieved 6 September 2010.
  19. ^ "Fred Falke & Florrie". Dödselectro. 6 April 2010. Retrieved 29 May 2010.
  20. ^ Jon (19 April 2010). "Florrie Attack". Sundtrak. Retrieved 29 May 2010.
  21. ^ "Florrie – Panic Attack / Call 911 (Various Remixes)". The Chemistry is Dead. 18 April 2010. Retrieved 29 May 2010.
  22. ^ a b Soteriou, Andreas (27 May 2010). "FLORRIE. She Bangs The Drum..." Ponystep. Archived from the original on 27 July 2010. Retrieved 29 May 2010.
  23. ^ "Experiments – EP by Florrie". iTunes Store UK. Apple Inc. Retrieved 3 February 2012.
  24. ^ "Begging Me – Single by Florrie". iTunes Store UK. Apple Inc. Retrieved 3 February 2012.
  25. ^ "Late – EP by Florrie". iTunes Store UK. Apple Inc. Retrieved 4 June 2012.
  26. ^ Florrie (23 May 2012). "Florrie – update for you... a little 'Late'". florrie.com. Retrieved 4 June 2012.

External links

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