Forced free trial

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

A forced free trial is a direct-marketing technique, usually for goods sold by regular subscription, in which potential buyers are sent a number of free samples of a product, usually periodic publications.

It is said that announcing a three-issue free trial and sending out a fourth issue works well to ensure good subscription rates.[citation needed] There are several places in which free trials can be found. Free trials are used by many different companies offering products and services. It is a marketing and advertising move in which the company or maker of said product or service is so confident in their offering that they give it to you in a trial test format. Once you make up your mind that you do like the product or service which you tried the company knows they will have your business.

However a free trial in exchange for credit card details can not be stated as a free trial, as there is a component of expenditure.