Frank Cannella

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Frank Cannella
Frank Cannella Photo Feb2013.JPG
Born October 15, 1957
Nationality American
Occupation Businessman, philanthropist
Known for Cannella Response Television

Frank Cannella (born October 15, 1957) is a businessman and philanthropist,[1] known for his work in the infomercial industry.[2] In 1999 People Magazine labeled him as a pioneer in the infomercial industry and in April 2013 Cannella was inducted into the Direct Response Television Hall of Fame.[3][4] Cannella formed Cannella Response Television, which created the 1990s Tae Bo exercise video infomercials.[5]


In the 1980s Cannella worked with a Chicago advertising agency and focused his career predominantly on infomercials after completing a 1982 infomercial through the Chicago agency.[5] He relocated to Racine, Wisconsin and in 1984, formed Cannella Response Television.[6] The company is headquartered in Burlington, Wisconsin.[7][8] Canella is an active philanthropist and public servant, working on projects such as providing Christmas gifts for needy children.[9]

In 2006 Canella won a Bravo! Entrepreneur Award for his work with Cannella Response Television.[10]


  1. ^ Response Magazine, April 2012, "Cannella Goes a Long Way Toward DR Success," by Jackie Jones
  2. ^ Stern, Remy (2009). But Wait... There's More!. HarperBusiness. pp. 24 – 26, 28, 233. ISBN 006126055X. 
  3. ^ People Magazine, March 22, 1999, 25th Anniversary Issue, "Famous Firsts"
  4. ^ Response Magazine, April 2013
  5. ^ a b Kirchen, Rich. "1-800 call Cannella Response Television". BizJournals. Retrieved 26 November 2013. 
  6. ^ "Business anniversary: Cannella Response Television". Racine Journal Times. August 15, 2009. Retrieved January 16, 2013. 
  7. ^ Electronic Retailer Magazine, September 2012, "Cannella Shares its Secret for Success"
  8. ^ "Cannella moves to new HQ". BizTimes Milwaukee. December 6, 2011. Retrieved January 16, 2013. 
  9. ^ Anderson, Janine (December 18, 2005). "Alderman brightens holidays for kids". Racine Journal Times. Retrieved January 16, 2013. 
  10. ^ "SBT announces winners of Expo awards". BizTimes Milwaukee. March 14, 2012. Retrieved January 16, 2013. 

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