GDiapers

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gDiapers
Private company
Founded 2004 (2004)
Founders Jason and Kim Graham-Nye
Headquarters Portland, Oregon
Number of locations
4
Website www.gdiapers.com

gDiapers is a diaper company headquartered in Portland, Oregon[1] that focuses on reducing the environmental impact of disposable diapers. The company sells a hybrid diaper, called a gDiaper, that is used with cloth inserts or disposable inserts that can be flushed or composted (wet ones only). An investigation by the Federal Trade Commission in 2014 determined that gDiapers' product claims of having "green" and "eco-friendly" baby products were deceptive and a form of false advertising.[2]

Company history[edit]

gDiapers was founded in 2004[1] by Australian couple Jason and Kim Graham-Nye when they discovered they would be having a child, and they began looking for an alternative diaper option to reduce the environmental impact of disposable diapers.[3] According to co-founder Jason Graham-Nye, the goal was to create "the world's first hybrid diaper, essentially the best of cloth and disposable" (diapers).[4] In 2010, gDiapers won Green America's People's Choice Award for Green Business of the Year.[5] gDiapers became a Certified B Corporation (Benefit Corporation) in May 2011,[6] and later became a partner of a maternal health organization called Every Mother Counts.[7] Also, gDiapers' Disposable Diaper Inserts are recognized as a Cradle to Cradle Certified (cm) Silver product.[8]

Products[edit]

gDiapers provides reusable and hybrid diapers, as well as other baby products and accessories:

  • gPants
  • Diaper Bundles
  • Disposable Inserts
  • Cloth Liners
  • Gentle Wipes

FTC investigation[edit]

In January 2014, the Federal Trade Commission issued a complaint that gDiapers was using deceptive claims to market their products as environmentally friendly. The complaint determined terminology such as biodegradable, compostable, eco-friendly, green, and non-plastic were misleading consumers with false representations and marketing of gDiaper products.[2] gDiapers later reached a settlement with the FTC, agreeing to change its marketing of gDiaper products to adhere to the policies of the FTC's Green guides.[9]

International operations[edit]

gDiapers has international offices in the United Kingdom, Australia, and South Korea.[10] gDiapers products are sold in the following countries and regions:[10]

  • Canada
  • Germany
  • South Korea
  • United Kingdom/Europe
  • United States

References[edit]

  1. ^ a b "gDiapers". Crunchbase. Retrieved November 11, 2015.
  2. ^ a b "Down To Earth Designs, Inc. Settles FTC Charges That Its Environmental Claims for Diapers and Related Products Were Deceptive". Federal Trade Commission. January 17, 2014. Retrieved November 11, 2015.
  3. ^ Thompson, Renee (September 25, 2015). "How gDiapers co-founder Kim Graham-Nye discovered sustainability in her work and personal life". SmartCompany. Retrieved November 11, 2015.
  4. ^ "gWhiz! Eco-friendly Diapers". Green America. September 2011. Archived from the original on September 11, 2015. Retrieved November 11, 2015.
  5. ^ "gDiapers Wins People's Choice Award". Green Business Network. December 2, 2010. Retrieved November 11, 2015.
  6. ^ "gDiapers". Benefit Corporation. May 2011. Retrieved November 11, 2015.
  7. ^ "gDiapers and Every Mother Counts Kick Off Partnership to Launch Gentle Giants gPants". PR Newswire. May 27, 2015. Retrieved November 11, 2015.
  8. ^ "gDiapers". Cradle To Cradle. Retrieved November 11, 2015.
  9. ^ Gunderson, Laura (January 17, 2014). "Portland's gDiapers isn't so Earth-friendly, says Federal Trade Commission". OregonLive. Retrieved November 11, 2015.
  10. ^ a b "gDiapers Takes New Disposable Diapers to Asian Market with gKorea". PR Newswire. August 12, 2015. Retrieved November 11, 2015.

External links[edit]