Gabe McDonough

Gabe McDonough is a music and branding professional and musician. He is currently Executive Producer at MAS - Music and Strategy and has previously lead the music departments of advertising agencies TBWA\Media Arts Lab, Leo Burnett and DDB Chicago. He was a Governor of the Chicago Chapter of the Recording Academy from 2011 until 2016.

Early life

McDonough is a graduate of Wilfrid Laurier University in Waterloo, Ontario.

Career

In the worlds of music and branding/advertising, McDonough is "seen as a savvy translator between the creative and corporate sides."^[1]

In 2009, Adweek recognized McDonough's use of Os Mutantes song "A Minha Menina" in a McDonald's commercial as being one of the five best ad songs of all time.^[2] By including song "Lights Out" in Bud Light Lime commercials, music artist Santigold was catapulted to fame.^[3] McDonough won the 2013 Midem Marketing Competition award for Best Music Placement in a TV Commercial/Ad.^[4]

McDonough has played bass in several bands, including the London-based Piano Magic, Füxa, Boas, and The Chicago Stone Lightning Band.

References

^ "How Selling Out Saved Indie Rock". BuzzFeed.
^ "The 5 Worst (and Best) Ad Songs of All Time". www.adweek.com. Archived from the original on 2009-06-06.
^ http://adage.com/songsforsoap/post?article_id=126941 ^{[dead link‍]}
^ "#MIDEM 2013 Music Marketing Competition Winners". 29 January 2013.

External links

[1] "How Selling Out Saved Indie Rock". BuzzFeed.

[2] "The 5 Worst (and Best) Ad Songs of All Time". www.adweek.com. Archived from the original on 2009-06-06.

[3] ttp://adage.com/songsforsoap/post?article_id=126941 ^{[dead link‍]}

[4] "#MIDEM 2013 Music Marketing Competition Winners". 29 January 2013.

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