|Type of business||Private company|
Type of site
|Headquarters||McLean, Virginia, United States|
|Alexa rank||24,804 (February 2013[update])|
Geebo is a U.S. online classifieds marketplace website based in McLean, Virginia. It was founded in 2000 by entrepreneur Greg Collier as a site for promoting job listings and other services in the Sacramento, CA region.
Geebo is an independent online classified advertising site populated through partnerships with speciality advertising sites, and free listings posted by private individuals. Primary categories for the listings include: employment, real estate, automotive and general merchandise.
The site has evolved as one of a number of classifieds sites on the Internet looking to reinvent a business that was largely neglected by the newspaper industry as Internet services began to displace traditional print outlets.
Geebo founder Greg Collier has become an outspoken advocate for safety in the online marketplace and, in 2010, altered the company's business model to exclude personals ads. The site reviews all submitted ads for signs of fraud, deception or otherwise improper behavior before allowing them to be published and has called on all operators of online classifieds to do the same.
Online safety campaign
In 2010, on the heels of headline news about prostitution and other criminal activity on other classified sites - notably competitor Craigslist - Geebo launched a campaign to raise awareness about the dangers within online classifieds and the steps that site operators should be taking to reduce the potential for innocent victims to be preyed upon.
In July 2010, Geebo joined the Coalition Against Trafficking in Women (CATW), Prostitution Research and Education and numerous other co-sponsors in a protest against Craigslist’s facilitation of sex trafficking through unmonitored ads on that site.
In September 2010, Geebo removed the personals section from its site. The company noted that, while there were no reported incidents of criminal behavior resulting from Geebo’s personals, there was a sense of moral responsibility around keeping the listings safe.
In early 2011, Geebo’s Collier issued an open letter to his counterparts in the online classifieds business, asking them to take steps to keep their sites safe, including: screening ads before publishing, reporting suspicious activity to law enforcement and removing sections that feature adult-oriented ads.
In October 2012, Geebo reached a site traffic milestone, exceeding 1 million monthly unique visitors after a shift in site strategy to emphasize job listings on the site.
- "Geebo Site Info". Alexa Internet. Retrieved 2013-02-03.
- On the Internet, a Tangled Web of Classified Ads, The Washington Post, Aug. 31, 2007, "(http://www.washingtonpost.com/wp-dyn/content/article/2007/08/30/AR2007083002046.html)"
- Geebo Blog: A Big Day for Change (http://blog.geebo.com/2010/09/13/a-big-day-for-change)
- The Hill: Craigslist competitor shuts personals section, cites controversy (http://thehill.com/blogs/hillicon-valley/technology/118379-craigslist-competitor-shuts-personals-section-citing-controversy)
- AimGroup.com: WeGoLook, safe classifieds startup (http://aimgroup.com/blog/2011/04/26/wegolook-safe-classifieds-startup/)
- Geebo Blog: A Partnership with WeGoLook Brings Peace of Mind to Classifieds (http://blog.geebo.com/2011/04/24/a-partnership-with-wegolook-brings-peace-of-mind-to-classifieds/)
- Geebo Blog: Geebo reaches site traffic milestone as focus on job listings attracts visitors (http://blog.geebo.com/2012/10/24/geebo-reaches-site-traffic-milestone-as-focus-on-job-listings-attracts-visitors/)
- Geebo coverage by The Aim Group