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GENWI is a privately held technology company based in San Jose, CA that provides a mobile content enablement platform.

GENWI was a free web-based news reader, or aggregator, initially released in March 2007.[1] Genwi provided a news feed service by enabling users to publish their feeds to one profile and follow others' news feeds in the feed reader – this feed reader was called "Wire" and was capable of reading RSS, Media RSS, iTunes RSS and ATOM feeds.[2] Genwi offered a suite of social networking features built into the RSS reader. Users were able to add friends, send messages, leave comments and share individual feed items. The site underwent a major redesign in November 2008[3] and was shut down in 2009.

In January 2010, GENWI, Inc. used the same technology that built their RSS reader to launch,[4] a smartphone app builder and management system, which enables businesses to build applications for iPhone and Android using RSS, ATOM or social feeds.[5] GENWI uses cloud-based technology to keep more than 1,500 native apps up-to-date and to instantly build HTML5 apps for iPhone.[6]

In September 2011, GENWI launched Conde Nast's "The Daily W" app and rebranded the iSites brand back to GENWI and now helps publishers and brands create engaging native and HTML5 apps with a cloud-based mobile content management system, or mCMS.

GENWI is short for "Generation Wireless" and is headquartered in San Jose, California.[7]


  1. ^ "Social Media Networking Meets RSS Content Aggregation And Promotion: Genwi". 2007-03-20. Retrieved 11 September 2013. 
  2. ^ Nations, Daniel. "Top Online RSS Readers". Retrieved 11 September 2013. 
  3. ^ Schonfeld, Erick (November 20, 2008). "Genwi Further Blurs the Line Between a Feed Reader and a Friend Reader". TechCrunch. Retrieved 11 September 2013. 
  4. ^ Parr, Ben. "Create Your Own iPhone or Android App in Minutes With iSites". Mashable. Retrieved 11 September 2013. 
  5. ^ "iSites Features". Features. Archived from the original on 1 May 2011. Retrieved 5 May 2011. 
  6. ^ Anthony, Sebastian. "iSites overhauled, now lets you publish cloud-based HTML5 iPhone apps in minutes". AOL Switched Download Squad. Retrieved 11 September 2013. 
  7. ^ "GENWI". Foursquare. Retrieved 5 May 2011. 

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