Get Ahead
Get Ahead is a BBC Television programme that ran from 1958 to 1962 and offered a prize of £5,000 (equivalent to £148,000 in 2023) to a contestant's idea for an entrepreneurial project for a profitable business. It was an early forerunner of programmes such as Dragons' Den on BBC Two.
The programme was sponsored by the News Chronicle[1] as a form of indirect advertising, which would not have been permitted for commercial stations (such as ITV), as this was prohibited by the Television Act 1954.[2]
The programme was presented by Kenneth Horne and Peter West. A panel of senior business experts judged the merit of the award and included Sir Miles Thomas, who had been chairman of BOAC[3] and the British offshoot of Monsanto, the American chemical company at the time.
References
- ^ Radio Times
- ^ "The Contemporary Review" (Document). A. Strahan. 1960. p. 413.
{{cite document}}: Unknown parameter|accessdate=ignored (help); Unknown parameter|url=ignored (help); Unknown parameter|volume=ignored (help) - ^ Thomas, Sir Miles (1964). "Out on a Wing"", an autobiography. London: Michael Joseph. p. 370.
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