Gett

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Gett
FormerlyGetTaxi (in Israel)
TypePrivate
Industry
FoundedNovember 1, 2010; 10 years ago (2010-11-01)
FoundersDave Waiser
HeadquartersLondon
Area served
Israel, Russia, United States, United Kingdom, Europe
Key people
Shahar Waiser CEO
Products
Services
Revenue$ 166 million (2020)
Number of employees
773 (2020)
Websitegett.com
Gett's Tel Aviv development center

Gett, previously known as GetTaxi, is a SaaS solution solely focused on corporate Ground Transportation Management (GTM), where spend is worth over $80B globally.[1]

Gett is the GTM category leader, serving a quarter of the Fortune 500 companies.

Their cloud-based software aggregates existing transportation providers into a single platform, helping businesses manage all of their ground transportation spend. Additionally, they expand companies’ coverage and reach by connecting them to the global transportation grid.  

Gett brings corporate fleets and ride-hailing companies together on one platform, optimising the entire employee experience, from booking and riding to invoicing and analytics, saving corporations both time and money.

Founded in 2010 and headquartered in London, Gett has raised more than $750M in funding to date, including $300M+ from the Volkswagen Group. It employs over 800 employees globally.

History[edit]

GetTaxi was founded by Israeli entrepreneurs Shahar Waiser and Roi More. In the summer of 2009, Waiser came up with the idea during a thirty-minute wait for a taxi to the airport in Palo Alto, California. GetTaxi's beta version in Hebrew started operating in Tel Aviv and two years later, in the summer of 2011,[2] and the service was launched in London in August 2011.[3]

In March 2012, GetTaxi branched out to Moscow,[4][5] and opened their first USA offices in New York City. Mashable predicted "This App Will Revolutionize the NYC Taxi Experience".[6]

By June 2012, the company had raised US$30 million, including $9 million more from British-based American billionaire industrialist Len Blavatnik's Access Industries Fund, to facilitate GetTaxi's entry into New York City as well as other U.S. markets. In August 2014, the company raised a $25 million investment from Vostok Nafta Investments.[7]

Pricing and payments[edit]

The Gett revenue model varies from country to country. It usually includes any of these three models: charging monthly dispatch fees from taxi drivers, charging a per ride fee from drivers or charging fees for corporate rides. In New York City, Gett plans to add a feature for splitting taxis with other users in nearby area.[8][9]

Reception[edit]

The Gett app was positively received by mobile users and technology blogs such as TechCrunch and Mashable, and was often described as a revolutionary service. The app was awarded the best application by Time Out Tel Aviv. Taxi drivers in Tel Aviv were welcoming to the new service, but several taxi fleet owners have prohibited drivers from using the application, fearing the competition.[6][10]

In September 2015, Jim Edwards, founder of Business Insider UK, compared Gett and Uber from a user's perspective in Edinburgh. From a driver's viewpoint, Gett was very useful in that it helped to find fares that they otherwise would miss; but in bad weather drivers took advantage of the many fares to be found on the street, and none were available to users on Gett. In similar conditions Uber applies increased "surge prices", but is still available (cars do not ply for hire on the streets). Edwards took advantage of a promotion, and did not compare prices; he found Gett's old-school Hackney cabs more comfortable, and the level of service provided by Gett at quiet times to be similar to Uber, but "rubbish for people who aren't standing on the main street but still need a ride" at times of high demand.[11]

Strategic partnership with the Volkswagen Group[edit]

In May 2016, Volkswagen Group announced that it would invest $300 million in Gett, allowing the company to grow its operations across European markets, as well as marking the first foray into the mobility space by the Volkswagen.[12]

See also[edit]

References[edit]

  1. ^ gett.com https://gett.com/uk/about/. Retrieved 2021-04-01. Missing or empty |title= (help)
  2. ^ Shalita, Hen, Hayut, Ilanit (February 16, 2012). "The Startups are killing Taxi Services". Globes. Archived from the original on 2012-05-01.CS1 maint: multiple names: authors list (link)
  3. ^ Lacy, Sarah (July 11, 2011). "Get Taxi Launching in London". TechCrunch.
  4. ^ Gilbert, Trevor (March 1, 2012). "Moscow, Meet GetTaxi. GetTaxi, Moscow". pandodaily.
  5. ^ Taxi app development explained
  6. ^ a b Fitzpatrick, Alex (June 7, 2012). "This App Will Revolutionize the NYC Taxi Experience". Mashable.
  7. ^ Primack, Dan. "Fortune Term Sheet – Venture Capital Deals". Fortune. Retrieved 18 August 2014.
  8. ^ Kelly, Meghan (June 6, 2012). "GetTaxi CEO actually a cab driver, sets sights on NYC". VenturaBeat.
  9. ^ unknown (July 17, 2011). "Hail a cab with a tap of your smart phone". Israel21C.
  10. ^ Ewan (July 19, 2011). "Get Taxi — come on, I just can't wait!". Mobile Industry Review.
  11. ^ Jim Edwards (8 September 2015). "Gett v Uber: Which is better?". Business Insider. Retrieved 21 October 2017.
  12. ^ Volkswagen Group announces a strategic partnership with on-demand mobility provider Gett