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Gladvertising (n) is outdoor advertising that uses cameras and facial recognition software to read a consumer's mood, then pushes products relevant to the target emotional state. It uses emotion recognition software to tailor outdoor adverts to consumers' mood.
The terms was coined in a July 2011 report by the Centre of Future Studies which suggests that advertisements like the ones in the film Minority Report may be well on the way, and indeed, that some already exist. Their report – commissioned by 3MGTG, which specialises in digital advertising – foresees the first step to be advertisements that adapt to our moods.
The technology has been dubbed 'Gladverts' by the report's authors.
- Keats, Jonathan (July 2011), "Jargon Watch", Wired Magazine, p. 48
- "The real Minority Report: "Gladvertising" kick starts revolution in outdoor advertising", jazarah.net, February 28, 2011
- Up Front and Personal Digital Out-Of-Home Communications (PDF), Centre of Future Studies, archived from the original (PDF) on April 9, 2011
- Futurist Think Tank & Strategic Futures Consultants: The centre for future studies, futurestudies.co.uk
- "Minority Report-like adverts", www.technologyinf.com, June 18, 2011