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Gladvertising (n) is outdoor advertising that uses cameras and facial recognition software to read a consumer's mood, then pushes products relevant to the target emotional state.[1] It uses emotion recognition software to tailor outdoor adverts to consumers' mood.[2]

The terms was coined in a July 2011 report by the Centre of Future Studies[3][4] which suggests that advertisements like the ones in the film Minority Report may be well on the way, and indeed, that some already exist. Their report – commissioned by 3MGTG, which specialises in digital advertising – foresees the first step to be advertisements that adapt to our moods.

The technology has been dubbed 'Gladverts' by the report's authors.[5]


  1. ^ Keats, Jonathan (July 2011), "Jargon Watch", Wired Magazine, p. 48 
  2. ^ "The real Minority Report: "Gladvertising" kick starts revolution in outdoor advertising",, February 28, 2011 
  3. ^ Up Front and Personal Digital Out-Of-Home Communications (PDF), Centre of Future Studies, archived from the original (PDF) on April 9, 2011 
  4. ^ Futurist Think Tank & Strategic Futures Consultants: The centre for future studies, 
  5. ^ "Minority Report-like adverts",, June 18, 2011