Glamorama (Macy's)

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Glamorama is an annual fashion event taking place in Minneapolis, Chicago, Los Angeles and San Francisco, featuring top American and international fashion designers and celebrities. The high-profile fashion show has been adopted as one of the signature events of Macy's.

Glamorama debuted under Dayton's as A Cause for Applause in Minneapolis in 1992 and became known as Fash Bash in 1995 when Marshall Field’s acquired Dayton’s. Dayton's was the parent of Target, opening the first Target in 1962 as the discount store version of Dayton's. In 2004, Target divested their department store division to focus on discount retailing, and May Company purchased the stores before being acquired by Federated Department Stores, which rebranded all the Marshall Field's stores as Macy's. The show was renamed Glamorama in 2003.

Past performers have included Robin Thicke, Cyndi Lauper, MC Hammer, Queen Latifah, Ellen DeGeneres, Brooke Shields, Ryan Seacrest, Cee-lo Green, Big & Rich, Beyoncé Knowles, Kelly Rowland, B-52’s, Wayne Newton, Pussycat Dolls, Ne-Yo, Macy Gray, Bruno Mars, Sheryl Crow, and Jason Derulo.

In its 20 plus years, Macy’s Glamorama has contributed nearly $5 million to Children’s Cancer Research Fund. The show uses 42 computers, 350 lighting fixtures, 12 projectors and 60,000 watts of sound. Eighty LED panels comprising more than 725,000 pixels and totaling nearly 500 square feet will make up the LED wall that serves as the backdrop for the show. Although only a one-hour show, Glamorama takes more than a year to plan.

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