Pickard emigrated from England as a child. Since 1967, he has been forming companies which now make up South Australia's largest housing and land development group. Recently the Pickard Foundation has been established to manage the large amount of donations to charities.
Pickard also played a crucial role in creating the football (soccer) club Adelaide United in 2003 and is currently chairman of the club, which competes in the Hyundai A-League. In February 2010 Pickard met with the Port Adelaide Magpies and is likely to allow it to continue to play in the South Australian National Football League. He had previously financially assisted the Port Adelaide AFL club as well.
In recognition of his role and efforts in founding Adelaide United, the northern end of Hindmarsh Stadium is named the Pickard End.
- "Port Adelaide gets help from multi-millionaire Gordon Pickard". The Australian. 5 August 2009. Retrieved 24 December 2013.
- Better to give than to receive
- White knight businessman Gordon Pickard will save the Port Adelaide Magpies Football Club
- Gordan Pickard will provide funds to rescue struggling Port Adelaide
- "Pickard and Vidmar Ends". Adelaide United FC. Retrieved 14 January 2018.
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