Grass Roots (company)

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Grass Roots
Industry Management Consulting
Founded 1980
Website Grass Roots

The Grass Roots Group PLC was founded in 1980. Grass Roots is a global employee and customer engagement provider, specialising in employee solutions[clarification needed], customer engagement and promotions and incentives. Grass Roots is headquartered in Tring, with a network of offices in 10 countries with over 1,000 employees. Client programmes are delivered in over 100 countries.

Grass Roots Meetings & Events is a separate division that specialises in strategic meetings management and attendee management.

Grass Roots was acquired by the Blackhawk Network in October 2016.


  • Europe

Grass Roots Group has offices in Tring, Bath and Düsseldorf Grass Roots Meetings & Events division operate from London, Fleet and Zurich.

  • Asia – Pacific

In Asia – Pacific, Grass Roots is located in Melbourne, Beijing, and Mumbai. Grass Roots Meetings & Events operate from Singapore.

  • United States

In the USA, Grass Roots Meetings & Events is located in New York City.



Grass Roots services more than 60 percent of the Top 100 Global Brands, and counts among its customers BMW, Symantec, Deloitte, and Orange. Grass Roots services clients across the automotive, financial, retail, telecommunications, and technology industries.[citation needed]

Grass Roots Meetings & Events clients include three of the Big Four accounting firms and half the top 15 investment banks.[citation needed]


  1. ^ "Archived copy". Archived from the original on July 20, 2011. Retrieved February 7, 2011.  "100 Best Mid-Sized Companies to Work For"