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Grockit, Inc.
Educational Technology
Industry Education, Internet
Founded 2006
Defunct 2016
Headquarters San Francisco, CA, USA
Key people
Rochelle Rothstein: CEO.

Grockit was an online social learning game company. Grockit prepared students for the SAT, ACT, GMAT, LSAT and GRE standardized exams.[1] Students took practice tests while collaborating online with other users.[2] Grockit was founded in 2006 by Farbood Nivi,[3] and in 2013 was acquired by Kaplan, Inc..[4] As of September 2016, the company ceased stand-alone operations.[5]


Grockit was a live online multiplayer game providing test prep.[6] It offered interactive play with other people studying for the same test.[7] It worked to integrate elements of artificial intelligence with its services to adapt to students' unique needs.[8] Grockit believed that people learn better through peer-to-peer situations instead of teacher-to-student.[9]

Grockit was a play on the word Grok which means to understand something intuitively or by empathy.


  1. ^ Dana Oshiro (2009-07-05). "6 Great Tools for LSAT, SAT and GMAT Test Prep – ReadWrite". Retrieved 2013-05-13. 
  2. ^ Avila, Joseph De (2009-07-22). "New Web Sites Give Kids an Academic Edge -". Retrieved 2013-05-13. 
  3. ^ "Farbood Nivi | CrunchBase Profile". Retrieved 2013-05-13. 
  4. ^ Wednesday, July 31st, 2013 (2013-07-31). "Grockit Sells Social Learning Platform To Kaplan, Goes All-In On Learnist, Its "Pinterest For Education"". TechCrunch. Retrieved 2014-12-14. 
  5. ^ Grockit Test Prep. "Retiring Grockit". Grockit Test Prep. Retrieved 23 October 2017. 
  6. ^ "5 Startups to Watch". Fast Company. 2009-09-01. Retrieved 2013-05-13. 
  7. ^ "Rock It with Grockit". Retrieved 2013-05-13. 
  8. ^ Drake, Bruce. "Smart Technology Breeds Smart Students in Web Test Prep Market". Retrieved 2013-05-13. 
  9. ^ "Grockit | CrunchBase Profile". Retrieved 2014-12-14.