Group Against Liquor Advertising

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The Group Against Liquor Advertising (GALA) was a non-profit group in New Zealand who believed that advertising alcohol leads to increased consumption (as compared to changing brand loyalties). It was not a prohibitionist group.[1]

The group was established in the 1990s in response to a government decision in 1992 to permit alcohol brand advertising under a self-regulatory body. The group disbanded in 2012. Many members then moved their support to the Alcohol Action organisation.[2]

The chair of GALA for many years starting 1992 was Viola Palmer, a general practitioner.[3] The Complaints Secretary for a time was Cliff Turner.[4]

The group made many complaints to the Broadcasting Standards Authority and the Advertising Standards Complaints Board, and while many failed, some were successful.[5] One success was the withdrawal of a television advertisement for Lion beer in 1997 after it complained to the Advertising Standards Complaint Board.[6] In 1999 a successful complaint against Television New Zealand resulted in the company being required to pay costs by the Broadcasting Standards Authority.[4] In 2000 the Advertising Standards Complaints Board upheld a complaint by GALA, represented by Turner, about a pub promotion involving schoolboys; Turner had his first complaint upheld 23 years previously.[7]


  1. ^ Coop, Harold (2 June 2006). "Alcohol advertising in New Zealand". The New Zealand Medical Journal. 119 (1235). 
  2. ^ McEwan, Brett; et al. (2013). Pleasure, Profit and Pain: Alcohol in New Zealand and the Contemporary Culture of Intoxication. Hamilton, New Zealand: University of Waikato Faculty of Arts & Social Sciences. p. 103. ISBN 978-0-473-26123-8. Retrieved 26 April 2015. 
  3. ^ Edwards, Vivien (5 April 2006). "GALA GP lobbyist remains staunch". New Zealand Doctor: 11. 
  4. ^ a b "Group Against Liquor Advertising and Television New Zealand Ltd - 1999-120, 1999-121, 1999-122". Broadcasting Standards Authority. 19 August 1999. Retrieved 26 April 2015. 
  5. ^ Fallow, Michael (30 October 1998). "A Gala occasion". The Southland Times. p. 31. 
  6. ^ "Victory claimed". The Dominion Post. 10 May 1997. p. 3. 
  7. ^ "City pub's schoolboy liquor advert caned". Waikato Times. 8 March 2000. p. 2. 

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