Growl Towel

A Growl Towel is the colloquial name used to refer to the rally towels given to fans prior to National Basketball Association (NBA) playoff games involving the Memphis Grizzlies. Typically yellow in color, the growl towel has become a very important part of the fan experience at FedExForum in Memphis, Tennessee.

Origin

The original growl towels were given out from 2004-2006, when the Grizzlies made three straight playoffs under the leadership of Pau Gasol. However, the Grizzlies were swept by their opponents in all three appearances, so only six different towels were made. The Grizzlies failed to make the playoffs for the next four seasons, so the concept of the growl towel was shelved.

2011 Playoffs

Round 1

Opponent	Game	Caption on Towel	Color
San Antonio Spurs	Game 3	Believe Memphis	White
San Antonio Spurs	Game 4	Believe Memphis	White
San Antonio Spurs	Game 6	Believe Memphis	White

Western Conference Semifinals

Opponent	Game	Caption on Towel	Color
Oklahoma City Thunder	Game 3	Believe Memphis	Gold
Oklahoma City Thunder	Game 4	Believe Memphis	Gold
Oklahoma City Thunder	Game 6	Believe Memphis	Gold

2012 Playoffs

Round 1

Opponent	Game	Caption on Towel	Color
LA Clippers	Game 1	Believe Memphis	Gold
LA Clippers	Game 2	Believe Memphis	Gold
La Clippers	Game 5	Believe Memphis	Gold
La Clippers	Game 7	Believe Memphis	Gold

2013 Playoffs

Starting with the 2013 Playoffs, the growl towels started to feature different captions in each game, in addition to the traditional "Believe Memphis" towel.

Round 1

Opponent	Game	Caption on Towel	Color
LA Clippers	Game 3	Believe Memphis	Gold
LA Clippers	Game 4	Alternating “Grit” and “Grind”	Gold
La Clippers	Game 6	We Don't Bluff	Gold

Western Conference Semifinals

Opponent	Game	Caption on Towel	Color
Oklahoma City Thunder	Game 3	Believe Memphis	Gold
Oklahoma City Thunder	Game 4	Alternating “All Heart” and “Grit Grind”	Gold

Western Conference Finals

Opponent	Game	Caption on Towel	Color
San Antonio Spurs	Game 3	Believe Memphis	Gold
San Antonio Spurs	Game 4	We Don't Bluff	Gold

2014 Playoffs

Round 1

Opponent	Game	Caption on Towel	Color
Oklahoma City Thunder	Game 3	Believe Memphis	Gold
Oklahoma City Thunder	Game 4	We Don't Bluff	Gold
Oklahoma City Thunder	Game 6	All Heart. Grit. Grind	Gold

2015 Playoffs

Round 1

Opponent	Game	Caption on Towel	Color
Portland Trailblazers	Game 1	Believe Memphis	Gold
Portland Trailblazers	Game 2	Alternating “Grit” and “Grind”	Gold
Portland Trailblazers	Game 5	We Don't Bluff	Gold

Western Conference Semifinals

Opponent	Game	Caption on Towel	Color
Golden State Warriors	Game 3	Memphis vs. Errrbody	Gold
Golden State Warriors	Game 4	Believe Memphis	Gold
Golden State Warriors	Game 6	All Heart	Gold