Harley Benton is a house brand for a popular line of music instruments and equipment produced by original equipment manufacturers for Musikhaus Thomann, a large multinational mail-order retailer based in Bavaria, Germany.
Musical instruments and equipment
Guitars and basses
Stringed instruments — primarily guitars and basses, as well as amplifiers — account for most of the revenue for the Harley Benton brand. The product lines target entry-level and intermediate musicians. The entry-level guitars typically have basswood bodies. More expensive models typically have maple tops and more advanced hardware by manufacturers that include Grover, Gotoh Gut Co.,Ltd., and Trev Wilkinson.
Musikhaus Thomann offers Harley Benton amplifiers for electric, acoustic, and bass guitars. The amplifiers have amp heads and combos, which sometimes are coupled with amp modelling technologies. Musikhaus Thomann sells Harley Benton low-power, all-tube guitar-amplifiers configured as amp heads or combos — and can be coupled with amp modelling technologies. Musikhaus Thomann also sells Harley Benton amplifier cabinets.
Guitar OEM vendor
Harley Benton guitars are manufactured in China by the Saein Musical Instrument Co., Ltd., a South Korean OEM vendor who, in 1991, successfully launched an independent factory in Gaomi, China. Saein also manufactures its own brand of guitars, Shine, and also manufacturers guitars for Ibanez, Epiphone, and Peavey.
- "Thomann Musikhaus: How A Small-Town Upbringing, Relentless Drive, And A Belief That The Customer Is Always Right (even when he's wrong) Propelled Germany-Based Thomann Musik To The Top Of The European Market; And According To Hans Thomann, He's Just Getting Started," The Music Trades, Vol. 157, No. 8, September 2009, pps. 50–57; ISSN 0027-4488 (accessed 24 April 2012) – via HighBeam (subscription required)
- Amplifier cabinet catalog listings, Musikhaus Thomann
- Other stringed instruments carried by Thomann, Musikhaus Thomann
- Official website of Saein Musical Instrument Co., Ltd.