Harold Bell (October 5, 1919 – December 4, 2009) was an American marketer and merchandising executive who co-created Woodsy Owl, the iconic mascot of the United States Forest Service. Bell created Woodsy Owl with two U.S. park rangers, Chuck Williams and Glenn Kovar, and another colleague, Betty Hite, for the first Earth Day in 1970. Woodsy Owl is best known for the motto, Give a hoot, don’t pollute!.
Once in Los Angeles, Bell began working as a marketer and licensing agent for the Walt Disney Company. He founded his own marketing firm in 1957, which specialized in marketing cartoon, television and film characters to the public. Through his company, Bell helped to brand and license such iconic characters as Lassie, the Lone Ranger, Dick Tracy and Mr. Magoo.
Bell was hired as a technical advisor for the long-running, popular television show, Lassie. The concept for Woodsy Owl was developed on the set of Lassie. Bell teamed with three other Lassie teachnical advisors - United States Forest Service rangers, Chuck Williams and Glenn Kovar, and colleague Betty Hite - to create Woodsy Owl as the new mascot for the United States Forest Service for the first Earth Day in 1970.
The United States Forest Service had requested that Bell and the others develop a new message and symbol for the agency. A number of other animals were considered as the mascot, including a ladybug, rainbow trout, elk and raccoon. An owl was ultimately chosen because of the belief that owls are wise, can see polluters from treetop perches, and can live near cities and towns. Bell and the others envisioned Woodsy Owl with a broad mission, unlike Smokey Bear, who focused almost exclusively on forest fire prevention. The owl would be used to advocate environmental programs and urge American children to fight pollution and help the environment. Woodsy Owl became most famous for his motto, Give a hoot, Don’t pollute. As of 2009, the character now uses the slogan, Help Woodsy Spread the Word, mixed with the song, The Syncopated Clock, by Leroy Anderson.
- Hevesi, Dennis (2009-12-12). "Harold Bell, a Creator of Woodsy Owl, Is Dead at 90". New York Times. Retrieved 2010-02-14.
- Hevesi, Dennis (2009-12-17). "Harold Bell, merchandising executive who designed the environmentally conscious character Woodsy Owl, dies at 90". Los Angeles Times. Retrieved 2010-02-14.