Harold Brierley

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Harold M. "Hal" Brierley
Residence:Dallas, Texas
Occupation:Executive Chairman / Founder of Brierley+Partners
Known for:Pioneering AAvantage
Spouse:Diane Walden Brierley

Harold Brierley is an American business and marketing executive focused on loyalty programs.


Born in 1943[citation needed], Brierley earned a B.S. in chemical engineering from the University of Maryland and an MBA from Harvard Business School with a Baker Scholar distinction.[1][2] After graduating, Brierley worked as a research assistant for Harvard professor Charles M. Williams[2] and co-founded Epsilon Data Management with former Harvard classmates in 1968.[3]

Business career[edit]

In 1980, a former classmate from Harvard hired Brierley to design American Airlines' traveler rewards program.[4][5] Brierley later became the vice president of sales and marketing for Pan American World Airways in 1982, where he developed the WorldPass loyalty program.[2] After a year at Pan Am, Brierley left to become the senior vice president of marketing for Continental Airlines.[citation needed]

Entrepreneurial career[edit]

In 1985, Brierley opened Brierley+Partners (B+P), a loyalty program consultancy; and launched e-Rewards, Inc., a firm that collects consumer data for engineering loyalty programs, in 1999.[6] In 2006, Brierley created e-Miles, Inc under the B+P umbrella.[7][8]

Brierley teaches a course on the founding of Epsilon Data Management[citation needed] at Harvard Business School.[9]


  1. ^ Executive Profile: Harold M. Brierley. Bloomberg Businessweek. Retrieved 27 November 2014.
  2. ^ a b c "Professorship Brings Brierley's HBS Connection Full Circle" Alumni Story Details. Harvard Business School (01 April 2002). Retrieved 27 November 2014.
  3. ^ Smillie, Dirk. "Chapter 4: Bible Bling." Falwell Inc.: Inside a Religious, Political, Educational, and Business Empire. New York: St. Martin's, 2008. 86-89. Print.
  4. ^ "The Big 2-5: Celebrating 25 Years of Frequent Flyer Programs" Archived 2013-05-22 at the Wayback Machine. InsideFlyer (May 2006)]. Retrieved 27 November 2014.
  5. ^ Petersen, Randy, and Tim Winship. "Chapter 1: Mileage Programs Take Off." Mileage Pro: The Insider's Guide to Frequent Flyer Programs. Downers Grove, IL: OAG Worldwide, 2005.
  6. ^ "Tech Titans: e-Rewards Inc.". Dallas Business Journal (31 August 2012). Retrieved 27 November 2014.
  7. ^ Cone, Steve. "Chapter 11: Loyalty Reimagined." Steal These Ideas!: Marketing Secrets That Will Make You a Star. 2nd ed. New York: Bloomberg, 2012
  8. ^ Hunter, Glenn (20 January 2010)."5 Questions for Hal Brierley.". D CEO. Dallas Magazine. Retrieved 27 November 2014.
  9. ^ Hal Brierley (20 March 2012). "Drowning in Data, Our Business Faces a Serious Talent Crisis". Blogs & Columnists. Advertising Age. Retrieved 27 November 2014.