Gallery of Helen Hitchings
At age 28 Hitchings opened New Zealand’s first modernist dealer gallery, in a converted warehouse space at 39 Bond Street in central Wellington. Previous to this she had worked as a theatre designer and advertising assistant.
In the gallery Hitchings showed the work of emerging painters who went on to become major figures in New Zealand art, including Toss Woollaston, Rita Angus and Colin McCahon, alongside Douglas MacDiarmid and Evelyn Page. She recruited the modernist architect Ernst Plischke to produce furniture designs sold through the gallery, and A. R. D. Fairburn and May Smith to design textiles. Hitchings also showed the work of important potter Len Castle. Hitchings also designed pieces of pottery which were commercially produced and sold through her gallery.
Hitchings sought to create an informal atmosphere at the gallery, serving visitors coffee and encouraging them to touch and feel for themselves. In a radio interview in 1950 she said "The atmosphere says immediately - come in, have a cigarette and look at and feel and handle everything, and see what ideas you get and equally important, what are the ideas of others . . . There are no KEEP OFF THE GRASS signs anywhere in the gallery." 
Contemporary photographs of the gallery show a simple, airy space where furniture, ceramics, textiles and artworks are displayed together, suggesting how a modern home could be decorated.
In 1951 Hitchings went to London, taking a selection of New Zealand art with her to exhibit. On her return she was unable to reopen her gallery, but despite the short period in which it operated, the gallery is recognised as an important moment in the post-war development of New Zealand culture, especially in terms of creating an audience for modernist work. Art historian Gordon Brown has observed that the gallery created ‘a clientele who more easily were able to develop a sense of artistic discrimination through exposure to a continuously changing display of carefully selected paintings, prints and handicrafts’
Recognition and influence
In 2008 the Museum of Wellington City & Sea staged an exhibition recreating Hitchings’ gallery. In 2015 the Museum of New Zealand Te Papa Tongarewa opened an exhibition The Gallery of Helen Hitchings which features photographs of Hitchings alongside objects sold through or similar to those presented at her gallery.
Justine Olsen, curator of Decorative and Applied Arts at Te Papa, was interviewed about Helen Hitchings and the influence of her gallery in 2015.
- "Person: Hitchings, Helen". Museum of New Zealand. Retrieved 16 January 2016.
- Olsen, Justine. "The Gallery of Helen Hitchings – mixing the modern – art and design". Museum of New Zealand Te Papa Tongarewa. Retrieved 27 April 2015.
- "The Gallery of Helen Hitchings". New Zealand Arts Festival. Archived from the original on 22 May 2010. Retrieved 27 April 2015.
- Crompton, Angela (23 October 2012). "Definitely no 'keep off the grass' signs". Marlborough Express. Retrieved 27 April 2015.
- "The Gallery of Helen Hitchings". Museum of New Zealand Te Papa Tongarewa. Retrieved 16 January 2016.
- "Pottery designed by Helen Hitchings". Museum of New Zealand Te Papa Tongarewa. Retrieved 27 April 2015.
- Swarbrick, Nancy (9 July 2013). "Home décor and furnishings - Modernism, 1940s to 1960s'". Te Ara - the Encyclopedia of New Zealand. Retrieved 27 April 2015.
- Skinner, Damian. "Making Modernism: Helen Stewart and the Wellington Art Scene 1946 - 1960". Art New Zealand.
- Wynne-Jones, Victoria. "Uncanny Valley: Erica van Zon on slippage, scratchy wool and New Zealand's first dealer gallerist". The Pantograph Punch. Retrieved 24 November 2016.
- "Solo 2016". The Dowse Art Museum. Retrieved 24 November 2016.
- "Helen Hitchings". The Community Archives. Retrieved 27 April 2015.
- "Podcast: Lucie Rie & New Zealand Modernism". The Dowse Art Museum. 11 June 2015. Retrieved 13 June 2015.