Honestbee
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Honestbee is an online grocery service, launched in Singapore in July 2015.[1] It has also launched in Hong Kong and Taipei.[2] It was founded by Joel Sng, and has backing from technology companies in Asia and the United States.
The company is not the only grocery delivery service in the area.[3] Redmart began four years before Honestbee and has significant backers from the technology area, like Facebook cofounder Eduardo Saverin, Skype cofounder Toivo Annus and a local gaming company, Garena. There is also HappyFresh, an Indonesian startup that launched four months ahead of honestbee.[2]
Honestbee employs part-time shoppers who collect groceries from local stores for each customer’s shopping list and then hand the package to its logistics partners, who usually deliver orders about an hour after they are placed.[4]
In October 2015, Honestbee announced that it raised $15 million for its on-demand grocery delivery service. Led by Formation 8, participants included Pejman Mar Ventures, Gideon Yu, Owen T. Van Natta, and Steve Chen.
See also
References
- ^ "Food fight: New challengers spice up Singapore's online grocery war". Tech In Asia. Retrieved 14 June 2016.
- ^ a b Asia, Forbes. "Honestbee's Joel Sng Sets Big Regional Goals for Grocery Delivery Startup". Forbes. Retrieved 2016-06-14.
- ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2016-06-14.
- ^ Shu, Catherine. "Singaporean On-Demand Grocery Startup Honestbee Gets $15M To Expand To Six New Asian Countries". TechCrunch. Retrieved 2016-06-14.