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Executive editors Antonio Carlos Prado,
Eduardo Marini and
Marco Damiani
Categories News magazine
Frequency Weekly
Publisher Editora Três
First issue May 1976
Country Brazil
Based in São Paulo
Language Brazilian Portuguese
ISSN 0104-3943

ISTOÉ (Portuguese for This is, often written as Istoé or IstoÉ) is a weekly news magazine in Portuguese published in Brazil, roughly the equivalent of the American magazines Time or Newsweek. The magazine was established in 1976.[1][2] It is published weekly by Editora Três[2][3] on Saturdays.[1] It is considered one of the three main magazines being published in the country, along with Veja and Época.[1][2]

In 2003 the circulation of IstoÉ was 362,307 copies.[4]


  1. ^ a b c "A Flourishing Future for Magazines in Brazil". Proof. 1 September 2010. Retrieved 4 August 2015. 
  2. ^ a b c Larry Rohter (30 August 1999). "A News Magazine War in Brazil". The New York Times. Retrieved 8 August 2015. 
  3. ^ "Brazilian media". Embassy of Brazil in London. Archived from the original on 14 July 2015. Retrieved 8 August 2015. 
  4. ^ "Publicidade - Editora 3". Editora Três. Retrieved 1 February 2007. MÉDIA DE 2003: 362.307 exemplares 

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