I Can't Believe It's Yogurt!
| Company type | Franchise |
|---|---|
| Industry | Restaurant |
| Founded | Dallas, Texas |
| Headquarters | Markham, Ontario, Canada |
| Products | Frozen yogurt |
| Parent | Yogen Früz |
| Website | icbiy.com |
I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing of its products.
History
I Can't Believe It's Yogurt was founded in 1977 by Bill and Julie Brice from Dallas, Texas.[1] Later, I Can't Believe It's Yogurt was owned under parent company Brice Foods. In 1984, I Can't Believe It's Yogurt sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit filed by I Can't Believe It's Yogurt forced its competitor to change its name to "The Country's Best Yogurt!".[2]
I Can't Believe It's Yogurt was acquired by Yogen Früz[3] in 1996.
References
- ^ Christine Stube (February 1990). "I Can't Believe It's Yogurt! Dallas" (reprint). Dairy Foods. Retrieved November 16, 2008.
{{cite journal}}: External link in|journal= - ^ Stevenson, Seth (May 3, 2004). "Alphabet Soup – Now what does KFC stand for?". Slate. Retrieved July 13, 2014.
- ^ "I Can't Believe It's Yogurt Franchise". FranchiseAdvantage.com.
External links
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