Idaho Potato Commission
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The Idaho Potato Commission (IPC) is a self-governing agency of the state of Idaho that was established in 1937 as the Idaho Fruit and Vegetable Advertising Commission. Its primary responsibility is to promote the Idaho potato and protect the "Grown in Idaho" seal through advertising, public relations, promotions and other marketing initiatives. It also supports various research projects that benefit all Idaho potato industry members.
The commission introduced the “Grown in Idaho” seal in 1959 to help elevate the visibility of Idaho potatoes and has become a symbol consumers actively look for when purchasing potato products. Idaho potatoes are the best selling potato and are one of the most recognized and respected brand names in the United States.
- Famous Idaho Potato Bowl, a college football game sponsored by the Commission