Illusion of validity
Illusion of validity is a cognitive bias in which a person overestimates his or her ability to interpret and predict accurately the outcome when analyzing a set of data, in particular when the data analyzed show a very consistent pattern—that is, when the data "tell" a coherent story.
This effect persists even when the person is aware of all the factors that limit the accuracy of his or her predictions, that is when the data and/or methods used to judge them lead to highly fallible predictions.
Daniel Kahneman, Paul Slovic, and Amos Tversky explain the illusion as follows: "people often predict by selecting the output...that is most representative of the input....The confidence they have in their prediction depends primarily on the degree of representativeness...with little or no regard for the factors that limit predictive accuracy. Thus, people express great confidence in the prediction that a person is a librarian when given a description of his personality which matches the stereotype of librarians, even if the description is scanty, unreliable, or outdated. The unwarranted confidence which is produced by a good fit between the predicted outcome and the input information may be called the illusion of validity."
In one study, for example, subjects reported higher confidence in a prediction of the final grade point average of a student after seeing a first-year record of consistent B's than a first-year record of an even number of A's and C's. Consistent patterns may be observed when input variables are highly redundant or correlated, which may increase subjective confidence. However, a number of highly correlated inputs should not increase confidence much more than only one of the inputs; instead higher confidence should be merited when a number of highly independent inputs show a consistent pattern.
Discovery and description
In a 2011 article, Kahneman recounted the story of his discovery of the illusion of validity. After completing an undergraduate psychology degree and spending a year as an infantry officer in the Israeli Army, he was assigned to the army's Psychology Branch, where he helped evaluate candidates for officer training using a test called the Leaderless Group Challenge. Candidates were taken to an obstacle field and assigned a group task so that Kahneman and his fellow evaluators could discern their individual leadership qualities or lack thereof.
But although Kahneman and his colleagues emerged from the exercise with very clear judgments as to who was and wasn't a potential leader, their forecasts proved "largely useless" in the long term. Comparing their original evaluations of candidates with the judgments of their officer-training school commanders months later, Kahneman and his colleagues found that their own "ability to predict performance at the school was negligible. Our forecasts were better than blind guesses, but not by much."
Yet when asked to again to assess yet another group of candidates, their judgments were as clear as before. "The dismal truth about the quality of our predictions," recalled Kahneman, "had no effect whatsoever on how we evaluated new candidates and very little effect on the confidence we had in our judgments and predictions." Kahneman found this striking: "The statistical evidence of our failure should have shaken our confidence in our judgments of particular candidates, but it did not. It should also have caused us to moderate our predictions, but it did not." Kahneman named this cognitive fallacy "the illusion of validity".
Decades later, Kahneman reflected that at least part of the reason for his and his colleagues' failure in assessing the officer candidates was that they had been confronted with a difficult question but had instead, without realizing it, answered an easier one instead. "We were required to predict a soldier's performance in officer training and in combat, but we did so by evaluating his behavior over one hour in an artificial situation. This was a perfect instance of a general rule that I call WYSIATI, 'What you see is all there is.' We had made up a story from the little we knew but had no way to allow for what we did not know about the individual’s future, which was almost everything that would actually matter."
Comparing the results of 25 wealth advisers over an eight-year period, Kahneman found that none of them stood out consistently as better or worse than the others. "The results," as he put it, "resembled what you would expect from a dice-rolling contest, not a game of skill." Yet at the firm for which all these advisers worked, no one seemed to be aware of this: "The advisers themselves felt they were competent professionals performing a task that was difficult but not impossible, and their superiors agreed." Kahneman informed the firm's directors that they were "rewarding luck as if it were skill." The directors believed this, yet "life in the firm went on just as before." The directors clung to the "illusion of skill," as did the advisers themselves.
The scientist Freeman Dyson has recalled his experience as a British Army statistician during World War II, performing an analysis of the operations of the Bomber Command. At the time, an officer argued that because of the heavy gun turrets they carried, the bombers were too slow and could not fly high enough to avoid being shot down. He suggested they remove the turrets and gunners. But the commander in chief rejected the suggestion – because, said Dyson, "he was blinded by the illusion of validity." He was not alone: everyone in the command "saw every bomber crew as a tightly knit team of seven, with the gunners playing an essential role defending their comrades against fighter attack." Part of this illusion "was the belief that the team learned by experience. As they became more skillful and more closely bonded, their chances of survival would improve." Yet statistics, Dyson found, proved that all this was an illusion: deaths occurred randomly, having nothing to do with experience. Members of the bomber command, he realized, were dying unnecessarily because everyone was taken in by an illusion.
In 2014, an article in Rolling Stone presented as fact an accusation of rape at the University of Virginia that proved to be false. Rolling Stone's writers and editors, the university president and other administrators, and many U.Va. students were quick to believe the false charges. Harlan Loeb later explained this as an example of the illusion of validity in action.
In 2012, a sportswriter who described Kahneman as his "favorite scientist" wrote: "The illusion of validity is why I get deeply suspicious whenever a fan, sportswriter, coach, or GM says anything to the effect of 'the numbers don’t tell the whole story.' This is, in fact, true, but what the person saying this usually means is 'I don't care what the numbers say because I am convinced that what I have seen is correct.' Which is, thanks to this illusion, almost never true. If I make an argument that the data says a player isn't good, and someone points out 'Yes, but if you watch the games you will notice that this year they are only shooting threes from the slot, and rarely from the corner, where he used to excel,' then that person is pointing out a hole in the data that's worth investigating. If the argument is along the lines of 'anyone who's watching him can clearly see he's much better than that,' then I'm certain the illusion of validity is doing its dirty work."
In a 1981 paper, J.B. Bushyhead and J.J. Christensen-Szalanski studied data from an outpatient clinic showing that doctors there ordered chest radiographs only on patients who manifested clinical attributes linked to some pneumonia cases, rather than on patients manifesting clinical attributes associated with all pneumonia cases. They attributed this behavior to the illusion of validity.
Among the factors contributing to the illusion of validity, according to Meinolf Dierkes, Ariane Berthoin Antal, John Child, and Ikujiro Nonaka, are "a person's tendency to register the frequency of events more than their probability"; "the impossibility of gathering information about alternative assumptions if action is based on a hypothesis"; a "disregard of base-rate information"; and "the self-fulfilling prophecy," or "a behavior manifested in individuals or groups because it was expected."
Overcoming the illusion
If one wishes to try to avoid being traduced by the illusion of validity, according to Kahneman, one should ask two questions: "Is the environment in which the judgment is made sufficiently regular to enable predictions from the available evidence? The answer is yes for diagnosticians, no for stock pickers. Do the professionals have an adequate opportunity to learn the cues and the regularities? The answer here depends on the professionals' experience and on the quality and speed with which they discover their mistakes." While many professionals "easily pass both tests," meaning that their "off-the-cuff judgments" are of value, in general judgments by "assertive and confident people" should be taken with a grain of salt "unless you have independent reason to believe that they know what they are talking about." This can be difficult, however, because "overconfident professionals...act as experts and look like experts," and it can be a "struggle to remind yourself that they may be in the grip of an illusion."
In his article on the false rape case at the University of Virginia, Harlan Loeb outlined an approach to avoiding the illusion of validity in cases which, like that one, involve “a highly emotional and personal issue that has national resonance, high-profile media coverage and an organization already on the defensive with recent issues.” He advised, first: "Always challenge (appropriately, of course) facts and assumptions that many rely on to inform their thinking and decision-making about risk and crisis management." Second: "In situations with palpable unknowns, where the illusion of validity in decision-making is a material threat, push hard to do research, polling and active listening to help identify the levers and pulleys that shape the operating and environmental realities of the present risk." Third: "Determine existing organizational challenges that will prevent leadership from making decisions consistently, effectively, and quickly in the face of uncertainty." Fourth: "Be aware of how current actions could dictate future strategy." Fifth: "Be ready to take on current risk to manage future risk."
Phil Thornton has offered the following advice for avoiding the illusion of validity in the financial sector. First, "remember that just because previous generations were successful following certain approaches, replicating their actions may not necessarily be a good idea." Second, "remember that the consequences of decisions being wrong can be more important than the probability of them being correct."
- Kahneman & Tversky 1973.
- Tversky & Kahneman 1974.
- Kahneman, Daniel; Slovic, Paul; Tversky, Amos (1982). Judgment Under Uncertainty: Heuristics and Biases. Cambridge University Press. p. 9. ISBN 978-0521284141. Retrieved 26 June 2017.
- Kahneman, Daniel (October 19, 2011). "Don't Blink! The Hazards of Confidence". The New York Times. Retrieved 23 June 2017.
- Kahneman, Daniel (December 22, 2011). "How to Dispel Your Illusions". The New York Review of Books. Retrieved 23 June 2017.
- Loeb, Harlan (February 10, 2015). "The University of Virginia and the Risky Illusion of Validity". Huffington Post. Retrieved 23 June 2017.
- ""I know what the stats say but…": The illusion of validity in basketball fandom". The Wages of Wins Journal. January 13, 2012. Retrieved 23 June 2017.
- Bushyhead, J.B.; Christensen-Szalanski, J.J. (1981). "Feedback and the illusion of validity in a medical clinic". Med Decis Making. 1 (2): 115–23. doi:10.1177/0272989X8100100203. PMID 7052406.
- Kahneman 2007.
- Kahneman 2011.
- Einhorn & Hogarth 1978.
- Dierkes, Meinolf; Antal, Ariane; Child, John; Nonaka, Ikujiro (2001). Handbook of Organizational Learning and Knowledge. Oxford University Press. p. 22. ISBN 9780198295822. Retrieved 23 June 2017.
- Thornton, Phil. "What is the illusion of validity?". ezonomics. ezonomics. Retrieved 26 June 2017.
- Einhorn, Hillel; Hogarth, Robyn M. (1978). "Confidence in judgment: Persistence of the illusion of validity". Psychological Review. 85 (5): 395–416. CiteSeerX 10.1.1.466.3161. doi:10.1037/0033-295x.85.5.395.
- Kahneman, Daniel; Tversky, Amos (1973). "On the Psychology of Prediction" (PDF). Psychological Review. 80 (4): 237–251. doi:10.1037/h0034747. Archived from the original on 2016-05-18.CS1 maint: BOT: original-url status unknown (link)
- Kahneman, Daniel (2007). "Explorations of the Mind—Intuition: The Marvels and the Flaws". YouTube.
- Kahneman, Daniel (2011). Thinking, Fast and Slow. New York: Farrar, Straus and Giroux. pp. 209–211. An adapted version of the cited section is freely available at: Kahneman, Daniel (19 October 2011). "Don't Blink! The Hazards of Confidence". The New York Times.
- Tversky, Amos; Kahneman, Daniel (1974). "Judgment under uncertainty: Heuristics and biases" (PDF). Science. 185 (4157): 1124–1131. doi:10.1126/science.185.4157.1124. PMID 17835457. Archived from the original on 2016-04-16.CS1 maint: BOT: original-url status unknown (link)