Imp Kerr (born June 6, 1980, Uppsala, Sweden) is a Swedish-French artist living in New York City, mostly known for her fake American Apparel advertisement campaign. She is The New Inquiry's creative director, and runs the blog The New Shelton Wet/Dry.
Early life and education
Kerr spent her childhood and teenage years in Paris, France. She moved to New York in 1999, where she graduated from NYU with a degree in magazine journalism and a minor in philosophy. Kerr has a sister, Rosa, who is three years older than she is.
Some bits of Kerr's life were documented on her blog “stereohell”, but most of the content was taken off at the end of 2009. The same content was then reposted, in a fragmented and augmented version, on “shines like gold,“ an experimental blog she runs for The New Inquiry.
Fake American Apparel ads
In 2007, Kerr started a fake American Apparel ad campaign in New York, which was covered on several blogs. "For the uninitiated, over the past few months, a NYC prankster has created several bawdy two-color parodies of AA ads complete with real ad headlines."  On September 9, 2008, a video posted on Stereohell.com revealed that the fake ads were Photoshop mockups, something nobody had suspected for one year. American Apparel ran a tribute ad on the back cover of Vice magazine (November, 2008), showing a compilation of the fake ads.
Wall Street Casino
Imp Kerr's vision was confirmed by the New York Times, in an editorial titled "Wall Street Casino," published on April 28, 2010: "Banks like Goldman turned the financial system into a casino. Like gambling, the transactions mostly just shifted money around." 
DNA-based prediction of Nietzsche's voice
The experiment was covered and presented as real on Canadian public radio CBC during the show As It Happens on March 20, 2015, and commented as a "piece of performance art" elsewhere.
"Impressed with the scientific imaginativeness and attention to detail — the artist knows the relevant science (and has a terrific ear for the conventions of scientific communication)," wrote Jason Eisner, Professor at Johns Hopkins University.
- "Interview With Imp Kerr of The New Inquiry And The New Shelton Wet/Dry". The Huffington Post. March 1, 2012. Retrieved August 27, 2014.
- "Los Angeles Review of Books, 2012". February 7, 2012. Archived from the original on August 6, 2013. Retrieved November 19, 2012.
- "13 What We’re Reading: Summer Edition, Volume II". The New Yorker. July 5, 2013. Retrieved August 27, 2014.
- "Shines Like Gold". The New Inquiry. Retrieved August 27, 2014.
- Dildo Holding Sex Toy, Animal New York, May 20, 2008 Animalnewyork.com, May 20, 2008
- "American Apparel Ad Spoofer Becomes An Art Critic, Gawker.com, August 13, 2008". Gawker. Archived from the original on 28 March 2014. Retrieved 20 September 2014.
- "Fake American Apparel Ad Posters All Photoshopped, Animalnewyork.com, September 9, 2008". ANIMAL. Retrieved 20 September 2014.
- "American Apparel Successfully Swallows Its Ad Spoofer, Gawker.com, December 4, 2008". Gawker. Archived from the original on 27 March 2014. Retrieved 20 September 2014.
- Imp Kerr, Strip's Classic Designs, Investment Banks and Other Financial Services Firms, Las Vegas Boulevard South, Las Vegas, Nevada, 2009 Instagram.com
- Wall Street Casino, New York Times, April 27, 2010 NYTimes.com
- “Central banks are casinos.” That is the curt definition the Janus Capital money manager gives them in his monthly outlook letter. “They print money as if they were manufacturing endless numbers of chips that they’ll never have to redeem.” Wall Street Casino, Wall Street Journal, December 3, 2015 WSJ.com
- "Spacer:One exhibition at The Tribeca Grand, June 2010". Themusic.fm. Retrieved 20 September 2014.
- n+1 Occupy #4, April 2012 (PDF)
- Imp Kerr, DNA-based prediction of Nietzsche’s voice, The New Inquiry, March 18, 2015 Thenewinquiry.com
- Leiter Reports, March 21, 2015 Leiter Reports
- "The voice of the german philosopher has been brought back to life by science." CBC Radio, As It Happens, March 20, 2015. CBC Radio
- As It Happens Podcast Twitter.com
- "Nietzsche's voice/music removed online due to copyright." CBC Radio, March 20, 2015. CBC.ca
- Language Log, March 20, 2015 Upenn.edu
- Open Culture, March 23, 2015 OpenCulture.com