Invicta Watch Group

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Invicta Watch Group
IndustryWatch design, manufacturing, and marketing
FoundedLa Chaux-de-Fonds, Switzerland, 1837[1]
FounderRaphael Picard
HeadquartersHollywood, Florida, United States
Key people
Eyal Lalo, president and CEO
Gany Lalo, vice president
Nadia Lalo, board member, secretary
ProductsWristwatches, accessories
Invicta Ocean Ghost (2008)

Invicta began as a Swiss[2] watch company in 1837. It was founded by Raphael Picard in La Chaux-de-Fonds, Switzerland.[1] In the early 80’s Invicta went bankrupt and it was sold in 1983 to Ondix S.A. which continues producing Invicta watches in Bielle. Ondix later went down due to disappointing numbers and the Invicta name was resold. Invicta was re-established in 1991 when the brand was acquired by an American company.

The corporate headquarters for Invicta is located in Hollywood, Florida, in the United States.[3][4]


In November 2012, Invicta announced a line of watches that are endorsed and designed by hall of Fame NFL player Jason Taylor.[5]

In February 2020, Invicta announced that it has entered into a partnership with Authentic Brands Group (ABG) for Shaquille O'Neal.[6]


  1. ^ a b "About Invicta", Invicta corporate website
  2. ^ "Where are Invicta watches made". Top Products Guide. 2018-12-11. Retrieved 2020-02-19.
  3. ^ "Watches by Invicta". Homemaker Journal. Retrieved 31 March 2019.
  4. ^ "Company Overview of Invicta Watch Company of America, Inc". Retrieved 2019-03-31.
  5. ^ "Invicta launches Jason Taylor watch collection" South Florida Business Journal, November 6, 2012
  6. ^ Group, Invicta Watch. "Shaquille O'Neal Partners with Invicta Watch Group for a Multi-Year, Multi-Platform Deal and His Own Line of Watches". Retrieved 2020-02-21.