It's-It Ice Cream

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The It's-It Ice Cream company headquarters in Burlingame, California

It's-It Ice Cream is an ice cream manufacturer and distributor based in Burlingame, California. The company has four products with their most popular being the It's-It ice cream sandwich, which is a scoop of vanilla ice cream sandwiched between two oatmeal cookies and dipped in dark chocolate.

The It's-It was invented by George Whitney, one of the original business owners when San Francisco's Playland at the Beach opened across the Great Highway from Ocean Beach.

For nearly forty-five years, until Playland was demolished in 1972, the It's-It was available only at Whitney's shop. After Playland closed, the It's-It name was passed to George Mavros, who continued to run the business at another location near Ocean Beach.

In 1974, the Shamieh brothers, A.L. McDow & Isa Zaru, bought the It's-It name, operating from its current production facility in Burlingame in 1976.[1] It's-It flavors now include chocolate, mint, cappucino, strawberry, and pumpkin in addition to the original vanilla.[2] The company has also added other ice cream products, including the "Super Sundae", the "Big Daddy", the "Super Cone" and the "Chips It".[3]


  1. ^ Matt Villano (2005-06-10). "What's What with It's-It". The San Francisco Chronicle. Retrieved 2016-02-22. 
  2. ^ Amanda Gold (2009-05-31). "Bay Area stars freshening up five classic dishes". The San Francisco Chronicle. Retrieved 2016-02-22. 
  3. ^ "It's-It Frequently Asked Questions". 2011. Retrieved 2016-02-22. 

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