It's Love-Love-Love

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"It's Love, Love, Love" is a popular song.

The music was written by Joan Whitney and Alex Kramer, with lyrics by Mack David, and published in 1943.[1]

The best-known recording was by Guy Lombardo and his Royal Canadians. It was recorded on January 7, 1944, and released by Decca Records as catalog number 18589. It first reached the Billboard magazine Best Seller chart on April 6, 1944 and lasted 10 weeks on the chart, peaking at #1. A recording later that same year was released by The King Sisters on Bluebird Records, a subsidiary of RCA Victor.[2]

Unfortunately, the ubiquitous Guy Lombardo Billboard #1 single recording omits the charming third verse, which is arguably the most amusing in this short, humorous ditty. Sirius XM Forties Junction occasionally plays a recording (such as the RCA Victor Four King Sisters one) that has all three verses performed just as written, but it is rare to hear it, hard to find on YouTube, nor does iTunes offer a recording other than the Guy Lombardo 1944 version. The King Sisters did an admirable job with the song, but they did change up the chorus after the second and third verses, so it is not quite a pure rendition. However, lovers of the song may not object to what the King Sisters did, as it was well done and affected only the refrain, which is long and somewhat repetitive relative to the short verses of the song.

There are a number of other problematic (for lovers of the song as-written) recordings out there, as well, such as the Bing Crosby recording that omits the second verse and mangles the wording on the first by gender-flipping it (which is odd, since it is written for a man, which Crosby was, and this was long before trans-genderism came into vogue). Perhaps it was a live recording, or more likely Crosby was playing it for further laughs, as it is a comic tune to begin with.


  1. ^ Dick Jacobs & Harriet Jacobs: Who Wrote that Song?, published by Writer's Digest Books, 1993
  2. ^ Whitburn, Joel (1973). Top Pop Records 1940-1955. Record Research.
Preceded by
"Bésame Mucho (Kiss Me Much)"
by Jimmy Dorsey and His Orchestra with vocal choruses by Bob Eberly and Kitty Kallen
The Billboard National Best Selling Retail Records number-one single
(Guy Lombardo and His Royal Canadians version)

April 22 – April 29, 1944 (two weeks)
Succeeded by
"I Love You"
by Bing Crosby with John Scott Trotter and His Orchestra