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Jacquelyn Ottman

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Jacquelyn Ottman
Born1955
New York City
NationalityUnited States
Occupation(s)Founder and Principal, J. Ottman Consulting

Sustainability Strategist

Green Marketing expert and author

Jacquelyn A. Ottman (born 1955) is a New York City-based consultant specializing in sustainability strategy, 'Green Marketing', and eco-innovation.[1] She is the author or co-author of four books on green marketing, including "The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding" (Greenleaf Publishing[2] and Berrett-Koehler Publishers, February 2011). She has advised Fortune 500 companies,[3] including GE, Johnson & Johnson,[4] and Procter & Gamble,[5] along with the United States Environmental Protection Agency Energy Star Label[6] She blogs at Greenmarketing.com and at WeHateToWaste.com, a global community of consumers sharing tips and stories about preventing waste and conserving natural resources at home and at the office.[7]

Education

Ottman is a graduate of Smith College, a private, independent women's liberal arts college in Northampton, Massachusetts. She has also been awarded an advanced certification from the Creative Education Foundation in facilitating the Osborn-Parnes Creative Problem Solving Process.[8][better source needed]

Career

Ottman worked for over ten years in New York advertising agencies before setting up her own company, J. Ottman Consulting, in 1989.[9] Ottman was the founding co-chair of the Sustainable Brands Conference in 2007 and continued to co-chair in 2008 and 2009, giving the keynote address on sustainable branding ideas.[10] The former co-chair of the NYC chapter of O2,[11] the global network of green designers and marketers, for seven years she chaired the jury of the American Marketing Association's Special Edison Awards for Environmental Achievement.[12] She is the founding co-chair of the Sustainable Business Committee of the Columbia Business School Alumni Club of New York [13] and sits on the Advisory Boards of the Centre for Sustainable Design (UK),[14] and the Center for Small Business and the Environment.[15]

Publications

The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding (Berrett-Koehler, 2011, 256 pages)[16]
How to Make Credible Green Marketing Claims: What Marketers Need to Know about the Updated FTC Green Guides co-author with David Mallen (AdAge, 2013, 48 pages)[17]
Moving Sustainability Forward: A Road Map for Consumer Marketers (Green Paper, 19 pages)[18]
Avoiding Green Marketing Myopia co-author with Edwin R. Stafford and Cathy Hartman (Heldref Publications, 2006, 17 pages)[19]

Awards

In 2005, Ottman was named one of “25 Environmental Champions of the Year” by Interiors and Sources magazine in 2005, along with Robert F. Kennedy Jr and George F. Pataki, Governor of NY.[20]

In 2004, Ottman was awarded a $50,000 Innovation Grant from US EPA to create the Design:Green Educational Initiative for Eco-Design.[21] Design:Green now continues as a course in the online Certificate in Sustainable Design program of the Minneapolis College of Art and Design.[22]

In 2002, J. Ottman Consulting Inc. won an award for "Advancing an Understanding of Green Marketing and Eco-Innovation as Sources of Competitive Advantage in Modern Business" from the American Society for Competitiveness.[23]

In 2010, Ottman's book "The New Rules of Green Marketing" was named a Top 40 Sustainability Book of 2010 by the Cambridge University (UK) Program for Sustainability Leadership. [24]

References

  1. ^ Charter, Martin (2002). "Interview with Jacqui ottman". Journal of Sustainable Product Design. pp. 85–87. Retrieved 3 November 2010.
  2. ^ "Greenleaf publishing bookshop" (.html). Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  3. ^ "Me First, Planet Later? with Jacquelyn Ottman" (.html). Women of Green. Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  4. ^ "The New Rules product information" (.html). world.edu. Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  5. ^ "Partners in Sustainable Consulting" (.html). Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  6. ^ "How to Market Goods As Environmentally Friendly" (.pdf). The Wall Street Journal Center For Entrepreneurs Startup Journal. Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  7. ^ http://www.wehatetowaste.com/about-page/us/
  8. ^ "Jacquelyn A. Ottman". Sustainable Life Media. Retrieved 5 November 2010.
  9. ^ "Green Marketing Corner". Retrieved 6 December 2010.
  10. ^ "Sustainable Brands Conference Program of Events" (.pdf). Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  11. ^ "o2NYC News" (.html). Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  12. ^ "NEWS FROM THE AMERICAN MARKETING ASSOCIATION" (.html). Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  13. ^ "MAKING GREEN FROM GREEN: KICK-OFF EVENT. RECEPTION & KEYNOTE" (.html). Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  14. ^ "CfSD Advisory Board" (.html). Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  15. ^ "Aout CSBE" (.html). Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  16. ^ http://www.greenmarketing.com/our-book/
  17. ^ http://adage.com/trend-reports/report.php?id=82
  18. ^ http://www.sustainablebrands.com/digital_learning/marketing_comms/moving_sustainability_forward_road_map_consumer_marketers
  19. ^ http://www.greenmarketing.com/consulting/
  20. ^ "Ottman Named 2005 Environmental Champion". Environmental News Network. Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  21. ^ "DESIGN:GREEN MINNEAPOLIS WORKSHOP ATTRACTS 99 PARTICIPANTS". Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  22. ^ "Sustainable Design Course Catalog". Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  23. ^ "Previous Award Recipients and Recognition". American Society for Competitiveness. Retrieved November 2010. {{cite web}}: Check date values in: |accessdate= (help)
  24. ^ "CPSL Top 40 Sustainability Books of 2010". Cambridge University Program for Sustainability Leadership.
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